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Varsity All Star Announces Merger with Fierce Connection

Varsity All Star Announces Merger with Fierce Connection

Fierce Connection, an online resource for gym owners and coaches, has joined forces with Varsity All Star to expand educational opportunities in the all star community.  Varsity All Star, part of the Varsity Spirit family of brands, is refocusing their efforts on all star education and development to help customers grow their businesses and promote the sport.

“Our partnership with the Fierce Connection team is a great opportunity for Varsity All Star to get more involved in our mission of education,” says Brian Elza, General Manager of Varsity All Star. “We have a deep respect for the work that Lark’s team at Fierce Connection has done on behalf of coach’s education, and we look forward to working together to provide even more access to educational materials to coaches across the country and overseas.”

Fierce Connection, with a library of more than 200 hours of instructional videos, will continue to offer insight and instruction from some of the all star community’s most notable coaches and innovators on topics specifically developed to help a gym succeed. These videos range from athlete skill progression and development to quizzes for coaches that increase accountability for continued education for customers.

“We are proud of our ability to offer monthly educational subscriptions through Fierce Connection’s video series, and the annual opportunities for coaches to further their education at through our website,” says Lark Wood, Founder and Operations Manager of Fierce Connection. “Teaming up with the team at Varsity All Star will enable us to reach a greater number of coaches with a comprehensive collection of educational videos.”

More information about Fierce Connection can be found at

About Varsity Spirit
Memphis-based Varsity Spirit has been a driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 1,200 employees have been helping raise cheerleading’s influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit or


About Fierce Connection
Fierce Connection offers the most extensive resource in the cheerleading industry for continuing education, live events, staff training, and business development with over 200 hours of edited footage hosted on our site.

About The Author

Shane Womack

Shane Womack is the founder and owner of Cheer Media, the parent company of Cheer! magazine and Shane was an all star and high school cheerleader before becoming a collegiate cheerleader with Louisiana State University where he earned his degree in Business Marketing. Shane is also an elected member of the USASF National Advisory Board.


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