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Cheer Alliance Announces 2016 Teams

Cheer Alliance Announces 2016 Teams

The Cheer Alliance will hold their Championship December 16-17, 2016, at the Jacob Javits Center in the heart of NYC. The event, produced by MAD Event Management and CNY Cheer Company, Inc., is open to Level 5 Senior teams and new this year; International 5 teams. These premier programs will be competing for the top spots at the event. Division winners will receive products from Rock Your Hair, Build A Bowtique, Pretty Girl Cosmetics, and the overall Champion will receive World’s uniforms provided by Varsity All Star Fashion.

Play in teams will compete Saturday morning and those top scoring teams will move on to compete in the Championship round to be held Saturday evening and streamed live on FloCheer. Junior 5 teams will also be competing Saturday evening.

The Cheer Alliance teams and the play in teams will be enjoying the Red Carpet event and Winter Ball on Friday evening, sponsored by Varsity All Star Fashion and live streamed by FloCheer. This unique experience will be one of the highlights of the Championship weekend!

Returning Alliance teams confirmed for the Championship round:

Brandon AS: Sr. Black
Cali AS: Smoed & Black Ops
Cheer Athletics: Panthers & Cheetahs
Cheer Extreme: SSX, Senior Elite, Coed Elite ECE: Fierce 5 & Fame
Gym Tyme: Platinum
ICE: Thunder & Lady Lightning
MD Twisters: F5 & Reign
Top Gun: Orlando Angels
Woodlands: Generals & Black Ops
World Cup: Shooting Stars, Suns and Odyssey

Returning Alliance programs play in teams:

Cheer Athletics: Fierce Katz, Swooshcats, Wildcats Cheer Extreme: Cougars
ECE: C5, Int’l 5, Small Coed 5
Maryland Twisters: Blackout, Cobalt
Stingrays: Apple
Top Gun: TGLC
Twist & Shout: Obsession, Diamonds, Lady Eve

The additional play in teams will be announced on

Confirmed Junior 5 teams:

Cheer Athletics Jags Cheer Extreme Crush ECE JWow
Maryland Twisters World Cup Starlites

“East Celebrity Elite is so excited about getting to experience an awesome competition in NYC during the Christmas season with so many of the top programs from across the country” says Cheryl Pasinato, Co-Owner of ECE.

Admission for this event can be purchased via

In addition to the Alliance rounds on Saturday, teams in Levels 1-4, Yth 5, and 5R will be competing Saturday & Sunday at Cheer & Dance NYC for champion prizes from Build A Bowtique, Rock Your Hair, and Pretty Girl cosmetics. Their registration also includes admission to the Saturday night Cheer Alliance Championship, All Star Prep, Hip Hop, and Recreation teams will compete Sunday, December 18th.

Additional details are available at

Registration is open for both events with early bird pricing available until 8/31.

For Cheer Alliance:
For Cheer & Dance NYC:

Hotel room blocks and tour excursions are available.

About the Cheer Alliance
The organization is a collective unit of some of the country’s most elite competitive cheerleading programs with numerous World Champion teams among them. These powerhouse programs work together to bring unique opportunities to their program’s participants and the all star industry.

About MAD Event Management
MAD Event Management is an all-purpose event planning facilitator whose principal owner has over 15 years of experience producing annual large-scale consumer conventions around the country, including Los Angeles, New York, Philadelphia, Chicago, and Dallas. MAD’s capabilities include: Site selection, exhibit staffing, marketing plans, vendor selection, floor plan development, on-site execution, sponsor exhibit sales, travel management, contract development, set up & disassembly, and contract coordination.

About CNY Cheer Company, Inc.
CNY Cheer has been producing cheerleading events for over 20 years including competitions for school, recreation, all star, and college teams, coaches conferences, camps, and clinics. CNY Cheer also runs a philanthropic project, Cheer Relief Benefit Fund, to help cheer programs, their families, and facilities who have been affected by a natural disaster or other hardship.

Visit for additional information.

Twitter: @CheerAlliance16 @Cheer&DanceNYC @CNYCheer
Facebook: The Cheer Alliance Championship Cheer & Dance NYC
CNY Cheer Company, Inc.

Press release questions should be directed to: Kathy Penree, CNY Cheer Company, Inc. [email protected] or (315)866-0225

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