Select Page and The Lone Star Cheerleading Association Announce Partnership and The Lone Star Cheerleading Association Announce Partnership

Dallas, Texas – August 25, is excited to announce a new partnership with the Lone Star Cheerleading Association. has become the official and exclusive uniform partner of the Lone Star Cheerleading Association providing their staff with practice wear and uniforms for all camps and appearances.

“We couldn’t be more thrilled about this partnership. It is a win-win for both companies and allows us to complement our product offerings with a camp component. We can now truly offer our customers the complete ‘Bow to Toe’ package of product and cheer instruction,” says Jennifer Cronin, Vice President of

This alliance ties two family businesses that focus on customer service, quality and added value who believe strongly in putting the customer first.

“We are so excited to begin our joint venture with to bring our customers the very best in all things cheerleading. We were so thrilled to find a company that mirrors our values and standards of excellence,” says Lone Star Cheerleading Association founder Katy Kirchhoff. “We strongly believe that the combination of Lone Star Cheer’s instruction and’s merchandise will bring a new level of personal attention and customer care to the industry.”

About Lone Star Cheerleading Association
Lone Star Cheerleading Association offers a unique camp experience tailored to cheerleading teams’ needs and goals for their upcoming seasons. With several package options to choose from coaches are sure to find something that is perfect for their program.  Lone Star founders/owners Garrett Kruckeberg and Katy Kirchhoff have a combined 40+ years of cheer experience as participants, coaches and staffers. Lone Star offers group camps, private camps and even instructional videos that teams can use to learn on their own. The Lone Star staff will also travel anywhere in the country for instruction. Lone Star prides themselves on giving teams a camp experience that provides material that can actually be used at a pep rallies, on the field, and even on the competition floor. Visit

About Cheerleading Company Dancewear is a leading manufacturer and retailer of cheer and dance uniforms and supplies based in Dallas, Texas. They service large and small groups including elementary, middle and high school teams, recreation leagues, all-star teams, international teams, sports associations and college teams. Their ultimate mission is to provide the highest quality uniforms and product at a fair price with unsurpassed industry knowledge and unparalleled customer service.’s co-founder and president, James Hazlewood, entered the cheerleading business in 1966 when his brother-in-law, Lawrence (Herkie) Herkimer asked him to join him as partner and general manager of the original Cheerleader Supply Company. After “retiring” in 1986, James re-entered the world of cheerleading in 2000 by co-founding Today, the second generation of the family continues the company traditions of quality, value and service with their ‘Made in the USA’ cheer and dance uniforms and accessories.….#spiritdefined!

About The Author


Trending Tweets