GK Partners with Nfinity Athletic
Elite Sportswear, the company behind GK Cheer and Twisted Choreography, announces their strategic partnership with the popular Nfinity Champions League competition December 16-18, 2016. This 3-day event brings thousands of athletes, coaches and fans to the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee for one of the premiere cheerleading events of the season.
“We are excited to be uniting with another legacy brand as strong as GK Cheer,” shares Tate Chalk, CEO of Nfinity Athletic. “For GK Cheer and Nfinity to combine forces and better service our industry is a great opportunity. We believe in offering our customers something better, in providing authenticity and innovation, and this partnership is 100% in line with that goal.”
“We are building strategic partnerships that create meaning and value in the cheer community,” says Kelly McKeown, Chief Design Officer and EVP of Corporate Relations of Elite. “Nfinity is a passionate brand that really cares about the athlete and overall experience. We are thrilled to be partnering with them.”
The Nfinity Champions League is excited to welcome back present members, a number of returning teams from the inaugural year, and of course their play-in teams. Not only will there be an unprecedented concentration of emerging talent in attendance, but all this will be happening at the gorgeous Gaylord Opryland Resort and Convention Center. The Nfinity Champions League has had a long relationship with this venue under the name Cheer Nationals. Entering their 29th year with the Gaylord Opryland Resort and Convention Center, Nfinity is beyond excited to bring the Champions League brand to this historic event and location.
As the longest running cheerleading event, The Nfinity Champions League has seen hundreds of thousands of athletes cross the stage, many of whom have returned as coaches, staff, and proud parents of today’s athletes. There are not many brands that can create such an atmosphere and inspire such fond memories and emotion.
ABOUT ELITE SPORTSWEAR
Elite Sportswear is the combination of the worlds’ leading sports specialty apparel brands including GK Gymnastics, GK Cheer, Twisted Choreography, The All Star Games, UA Gymnastics, UA Sideline Cheer and Dolfin Swimwear. Distributed in over 35 countries, Elite Sportswear products have been worn by Gymnastics Olympians and World Champions for over 35 years. Employing over 400 people in the Reading, Pennsylvania area, Elite Sportswear continues its commitment to American-made quality and continuous innovation in designs with unprecedented fit, form, and function. For more information about Elite Sportswear visit www.gkelite.com.
ABOUT NFINITY ATHLETIC
Nfinity, The Official Shoe of Cheerleading®, designs its products for the driven cheerleader who wants, and believes they deserve something better. Nfinity invests its time and effort in designing shoes for a group of athletes who struggle to get the recognition they deserve. Inspired by the level of athleticism and sacrifice that cheer athletes put into their sport, Nfinity strives to provide them with high performance products designed specifically for their needs. For more about Nfinity Athletic visit www.nfinity.com.