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GK Cheer and GMCE Create Strategic Partnership

GK Cheer and GMCE Create Strategic Partnership

Elite Sportswear, the parent company of GK Elite, Omni Cheer and Under Armour Cheer, is excited to announce its new partnership with The Greater Midwest Cheer & Dance Expo (GMCE). 

This partnership is part of Elite’s ongoing commitment to support high level events within the cheer community. GMCE is run by seasoned professionals who are committed to producing exceptional events for both competitors and attendees. Their seven midwest events are top quality competitions where the athletes compete hard, have fun, and give back to the community. Additionally, GK Cheer and GMCE are working together on a collaborative project with The Ronald McDonald House® throughout the 2017-2018 season!

Elite Sportswear will have all brands represented at each event, starting in Fall 2017, running through Spring of 2018. “This strategic partnership will provide an excellent opportunity to showcase our top designs, quality apparel and superior performance while supporting the Cheer community,” states Jim Bruno, Elite Sportswear EVP Sales.

“We are very excited to have the opportunity to work with GK and Under Armour in the upcoming season and work collaboratively on some amazing projects for the industry”, says Paul and Teresa Barbiere, owners GMCE.

There will be exciting opportunities for the first time in GK Cheer history, to audition for a chance to be in the GK lookbook for 2018-2019. GK photographers will be on-site at select GMCE events! Look for these and other great opportunities at GMCE’s events starting this fall.


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About The Author

Shane Womack

Shane Womack is the founder and owner of Cheer Media, the parent company of Cheer! magazine and Shane was an all star and high school cheerleader before becoming a collegiate cheerleader with Louisiana State University where he earned his degree in Business Marketing. Shane is also an elected member of the USASF National Advisory Board.


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