NBC’s “Stumble” Pilot Reaches 10.2 Million Viewers, Earns Special Olympic Lead-Out
NBC’s cheerleading mockumentary “Stumble” has reached 10.2 million viewers and will air in a special post-Olympics slot on Feb. 20.
Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself.
A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives.
From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry.
While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
NBC’s cheerleading mockumentary “Stumble” has reached 10.2 million viewers and will air in a special post-Olympics slot on Feb. 20.
Varsity Spirit issued a statement to Cheer Daily responding to Rebel Athletic’s claims regarding a disputed booth agreement at the Florida High School Competitive Cheerleading Championships.
Launched in January 1995, American Cheerleader became the first magazine devoted exclusively to cheerleading. Its history, competition, and eventual closure reflect broader shifts in media, economics, and the sport itself.
The first-ever Pro Cheer League broadcast delivered a strong national debut, reaching more than 1.6 million viewers on ION Television and signaling real momentum for professional cheer.
The Tournament of Champions has released its first official list of invited teams for 2026, setting the stage for a level-based championship event on April 12 in Frisco, Texas.
Morehead State Cheer captured two national titles at UCA College Nationals, pushing the program total to 56 championships and cementing Mark Coleman as the winningest coach in MSU history.
Alabama Cheer claimed the UCA Division IA All Girl National Championship with a final-round score of 93.5, securing the program’s eighth national title and second in as many seasons.
The University of South Florida cheer program added two national championships and three runner-up finishes at the 2026 UCA/UDA College Nationals, continuing one of the most consistent runs in collegiate cheer.
Varsity’s Pro Cheer League debuted Friday on ION. Cheer Daily reviews the historic launch and what it means for the future of professional cheer.
The Professional Cheer League opened its inaugural season in Indianapolis on January 16, with Miami Metal finishing first in a four-team matchup aired live on ION.



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