Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
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77 Articles

Cheerleading & Dance Worlds 2026 Opens With More Than 14,000 Athletes

The Cheerleading Worlds and Dance Worlds opened in Orlando with more than…

Shane James

ICU Elects Karl Olson as President After Passing of Founder Jeff Webb

The ICU names Karl Olson President as World Cheerleading Championships begin, marking…

Shane James

Pro Cheer League Expands To Six Teams, Doubles Schedule For Season 2

The Pro Cheer League announced expansion to six teams, a 10-match schedule,…

Shane James

Louisiana Moves Toward Sanctioning High School Cheer And Dance

A Louisiana resolution encouraging official sanctioning of cheer, dance, and lacrosse moves…

Shane James

Varsity Brands Acquires Soccer.com in $400M Youth Sports Expansion

Varsity Brands has agreed to acquire Sports Endeavors, the parent company of…

Shane James

Everything We Know About Pro Cheer League Season 2

The Pro Cheer League has confirmed Season 2, with additional announcements expected…

Shane James

Dallas Drive Wins Inaugural Pro Cheer League Title on Tiebreaker

Dallas Drive and Miami Metal finish tied at 73, but Dallas claims…

Shane James

Payouts Begin in $82.5M Cheer Settlement, Average Payout $8,181 to 5,831 Cheer Families

Only 5,831 claims were approved in the $82.5M Cheer Antitrust Settlement, with…

Shane James

Jeff Webb: The Man Who Built Cheerleading

Jeff Webb spent more than five decades shaping the modern cheerleading industry,…

Shane James

Jeff Webb, Founder of Varsity Spirit and Architect of Modern Cheerleading, Dies After Accident

Jeff Webb (July 1, 1949 – March 19, 2026), the entrepreneur widely…

Shane James