Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
Follow:
82 Articles

James Speed Announces End of Historic 42-Year Run at Louisville

James Speed announced the end of his 42-year tenure with Louisville cheerleading,…

Shane James

Mascots Of America Launches New Branding Platform for Cheer & Dance Programs

A new company introduces mascot development, training, and merchandise services aimed at…

Shane James

NBC Cancels “Stumble” After One Season

NBC has canceled “Stumble” after one season, closing out a rare network…

Shane James

Kalahari Super Nationals Debuts as Sold-Out End-of-Season Event for Redline Championships

ROUND ROCK, Texas — The inaugural Kalahari Super Nationals has officially arrived—and…

Shane James

Pro Cheer League Expands With Two New Teams, Doubles Schedule for Season Two

Houston Hustle and Kentucky Crush will debut as the Pro Cheer League…

Shane James

Cheerleading & Dance Worlds 2026 Opens With More Than 14,000 Athletes

The Cheerleading Worlds and Dance Worlds opened in Orlando with more than…

Shane James

ICU Elects Karl Olson as President After Passing of Founder Jeff Webb

The ICU names Karl Olson President as World Cheerleading Championships begin, marking…

Shane James

Pro Cheer League Expands To Six Teams, Doubles Schedule For Season 2

The Pro Cheer League announced expansion to six teams, a 10-match schedule,…

Shane James

Louisiana Moves Toward Sanctioning High School Cheer And Dance

A Louisiana resolution encouraging official sanctioning of cheer, dance, and lacrosse moves…

Shane James

Varsity Brands Acquires Soccer.com in $400M Youth Sports Expansion

Varsity Brands has agreed to acquire Sports Endeavors, the parent company of…

Shane James