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Author: Melissa Hay

Keeping Your Numbers

As one season ends and a new season begins with team placement and evaluations, gym owners and managers are in the process of calculating the business success of the year. To plan and prepare for the next season, it is important to know your business retention rate. Retention is the percentage of repeat customers during a set period.  In recent years, retention has been receiving more focus in business, as a means to set a foundation for growth.  It is important for all star gym owners to know and calculate your business retention rate to determine your success and...

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Keep Calm & Color On

In the hours prior to competing there are many things athletes experience prior to taking the floor. Hair, make up, practice, stretching, supporting other teams all can take place prior to warm ups. Add in the bright lights of the venue, the other competitors and drive to compete all of which can add to the excitement, anticipation and stress of the competition. One trend that many teams used this season was coloring prior to competing. Coloring pages, a mindfulness activity, has been proven to be a successful technique to calm, reduce stress and increase performance in athletes. Mindfulness techniques...

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College Tryout Checklist

At every College Game, you see the cheer team on the sidelines cheering for your favorite team. Whether coed or all girl, the fun of cheering your team onto victory and the thrill of being in front of thousands of people who simultaneously want to cheer with you is an experience unlike any other in cheerleading.  The energy of the game, tumbling, stunting and crowd leading are part of college gameday tradition.  So you want to be a college cheerleader? What and how do you go about living your dream? The path to your college cheerleading dream begins now...

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