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Author: Shawn Herrera

The Hidden Cost of Sponsoring Cheer Customers

In the race to stay competitive in the all star cheer industry, many Cheer Gyms resort to offering sponsorships (i.e. “cheer on our team for free”) in order to lure athletes into joining their all star cheer teams.  Couple this with the fact that most Cheer Gym owners have no background in business, meaning the only marketing strategy they understand is “lowering price to attract customers”, and you have a recipe for financial disaster. From my experience working with the many cheer gyms in the industry, I would say with a fair degree of certainty that most cheer gym...

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