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Alabama Cheer Featured in New NikeSKIMS Campaign

The University of Alabama cheer team is featured in the latest NikeSKIMS campaign, introducing the brand’s first outerwear collection ahead of its October 22 global launch.

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Ashton James

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Photo by NikeSKIMS | Nike Women

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The University of Alabama cheer team is featured in the latest NikeSKIMS campaign, introducing the brand’s first outerwear collection ahead of its October 22 global launch.

The reigning UCA Division IA cheerleading champion appears in a campaign highlighting new fall layers and a University Red colorway. Alabama has been an all-sport Nike partner for three decades.

The release adds jackets, vests and other layering pieces to the NikeSKIMS lineup, which already includes activewear, footwear and accessories.

What’s in the New NikeSKIMS Collection?

The outerwear introduces two material collections: Sherpa and Crunchy Nylon.

Sherpa includes a vest, half-zip jacket and hooded jacket made with Nike Therma-FIT material, a brushed interior and recycled nylon contrast panels.

Crunchy Nylon features water-repellent fabric in a cropped jacket, hooded parka, 2-inch shorts and wide-leg pants. The pieces offer a looser, more structured fit alongside the brand’s body-contouring styles.

“With NikeSKIMS, we want women to feel confident and put together, and this collection takes that even further,” said Kim Kardashian, co-founder and chief creative officer of SKIMS. “The outerwear adds a whole new layer to the wardrobe and gives women even more ways to style NikeSKIMS throughout their day.”

University Red Leads the Fall Colors

University Red appears across select apparel, footwear and accessories, including pieces in the Matte, Weightless Layers, Performance Cotton Blend and Crunchy Nylon collections.

“I’m especially excited about the University Red colorway,” Kardashian said. “It’s bold, effortless and brings so much energy to the collection.”

Returning collections include Weightless Layers, Stretch Nylon, Performance Cotton Blend, Stretch Knit, Matte and Airy. This season also adds new bras in the Matte collection and new single-layer seamless styles in Stretch Knit.

The NikeSKIMS Rift Satin footwear will be available in new Shadow Brown and University Red colorways, alongside returning Silt Red.

When Does the NikeSKIMS Collection Launch?

The collection launches globally October 22 at https://www.nike.com/NikeSKIMS and SKIMS.com/NikeSKIMS (https://skims.com/NikeSKIMS).

Select Nike, SKIMS and partner retail locations will carry the collection following the online launch.

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