Redline Championships is putting more of the competition experience into the hands of athletes, coaches and fans.
The independent event producer announced a multi-year strategic partnership with FullOut on July 17, bringing the digital platform into the Redline Championships event experience for the upcoming season.
FullOut will serve as an official strategic partner of Redline Championships. The companies plan to introduce scoring analytics, team content, athlete recognition, coach and choreographer profiles and additional community features through the FullOut platform.
The goal is to create a more connected experience that begins before teams arrive at the venue and continues after awards.
For athletes and families, that could mean easier access to schedules, scores, team information and personalized content throughout a competition weekend. Coaches, choreographers and gym owners will also have new opportunities to build profiles and showcase their work.
“At Redline Championships, we believe our responsibility extends far beyond producing competitions—we’re creating experiences that athletes and families will remember for a lifetime,” said Kevin Jones, production and brand strategy director for Redline Championships.
“Partnering with FullOut allows us to elevate every aspect of the customer journey through innovative technology, enhanced communication and greater engagement. Joe and the FullOut team share our passion for putting athletes first, making this an exciting partnership that will continue raising the standard for our industry.”
Building Beyond the Competition Floor
The partnership represents another major investment by Redline Championships as the company continues expanding its national schedule and developing larger destination events.
Redline Championships’ 2026-27 calendar currently includes events across Texas, Missouri, Iowa, Colorado, Arkansas, Louisiana, Tennessee, Illinois and Arizona. The schedule runs from November through May and includes established events alongside new championship concepts.
Its largest move of the upcoming season is the launch of Grand Slam Nationals at Globe Life Field in Arlington, Texas.
Scheduled for Jan. 16-17, 2027, the event will bring All Star cheerleading, school cheerleading and dance into the home of Major League Baseball’s Texas Rangers. Redline Championships has described it as the largest event in the company’s history.
The FullOut partnership gives Redline Championships another way to extend that experience beyond the physical venue. Instead of limiting a competition to the moments teams spend on the floor, the platform can connect schedules, scores, athlete recognition and event content in one digital space.
That connection has become increasingly important as competition weekends grow larger and families expect faster access to information.
A Platform Built Around All Star Cheer
FullOut is a digital platform developed for the All Star cheerleading community. It provides live scores, competition schedules, historical results and individual profiles for athletes, coaches and choreographers.
The platform says it tracks more than 2,000 All Star cheer teams and maintains 10 seasons of competition data with more than 100,000 recorded scores. Users can follow teams, organize their event schedules and receive reminders before performances.
“Redline Championships has established itself as one of the most innovative and forward-thinking organizations in our industry,” said Joe Rodgers, founder of FullOut. “Their commitment to creating exceptional experiences perfectly aligns with our mission at FullOut.”
“We’re excited to work alongside the entire Redline Championships team to build new ways for athletes, families, coaches, choreographers, gym owners and fans to experience every event, both inside the venue and beyond.”
The agreement also gives FullOut an opportunity to integrate its technology directly with an event producer across a complete competition season.
Specific launch dates and details for the first integrations have not yet been announced. Redline Championships and FullOut said additional platform features and event updates will be revealed throughout the upcoming season.
