Question 1

What is CheerCon?

Accepted Answer

CheerCon is a national cheerleading industry convention created by Cheer Media LLC — a multi-day gathering for education, business, vendor experiences, media, networking, and celebration.

Question 2

Is CheerCon a competition?

Accepted Answer

No. CheerCon is an industry convention. Competitions and championships happen elsewhere — CheerCon is where the people who build, coach, cover, judge, sell, and shape cheerleading come together.

Question 3

Who should attend?

Accepted Answer

Gym owners, coaches, event producers, brands, athletes, parents, judges, creators, media, and industry professionals across cheer, STUNT, and dance.

Question 4

Is this connected to The Cheer Awards?

Accepted Answer

Yes. The Cheer Awards Gala is the headline evening of CheerCon — but it is not the only reason to attend.

Question 5

Will there be vendor opportunities?

Accepted Answer

Yes. The CheerCon vendor hall and brand experiences are core to the event. Join the vendor interest list for priority placement information.

Question 6

Can my company sponsor?

Accepted Answer

Yes. Title, track, VIP, media, after-party, vendor hall, and category sponsorships will be available. Request the sponsor packet to learn more.

Question 7

Can I apply to speak?

Accepted Answer

Yes. We're building the education programming now. Apply to speak or teach and we'll follow up as tracks come together.

Question 8

Will there be athlete and parent programming?

Accepted Answer

Yes. Athlete masterclasses, recruiting, NIL, wellness, and parent-focused sessions on scholarships and safety are on the schedule.

Question 9

When will location and registration be announced?

Accepted Answer

Dates and location are being finalized. Waitlist members will get the announcement first, along with early registration and hotel block access.

Question 10

How do I get early access?

Accepted Answer

Join the waitlist. Waitlist members get first access to location, registration, sponsor and vendor opportunities, speaker applications, and VIP updates.

Question 11

What does the Early Bird pass include?

Accepted Answer

The $699 Early Bird Pass includes full 5-day CheerCon 2027 access (July 14–18), all education tracks, masterclasses, vendor hall, VIP lounge access, and priority hotel block. The first 50 Early Bird buyers also get a FREE VIP pass to The Cheer Awards 2027 gala — only 11 of those 50 have been claimed so far.

Question 12

How many VIP passes are there for The Cheer Awards 2027?

Accepted Answer

Only 500 VIP passes exist for The Cheer Awards 2027 — a hard cap. The first 50 CheerCon Early Bird buyers receive their VIP pass free with their Early Bird registration. The remaining 450 will be released for purchase separately.

Question 13

Will single-day or vendor-only passes be available?

Accepted Answer

We are finalizing pass tiers. Single-day, student, and vendor-only options may be offered later. Waitlist members will hear about them first.

Question 14

What is the refund policy?

Accepted Answer

Early Bird passes are transferable but not refundable. If CheerCon 2027 is cancelled, you will receive a full refund or credit toward a future CheerCon event.

Question 15

Can I transfer my pass to someone else?

Accepted Answer

Yes. Passes can be transferred to another attendee up to 14 days before the event. Contact support to update the name on the badge.

Question 16

What does the VIP pass to The Cheer Awards 2027 include?

Accepted Answer

It includes premium seating at The Cheer Awards 2027 gala, VIP lounge access, priority red-carpet/photo area entry, and admission to the official after-party.

More details coming soon.