Today, Elite Sportswear, the company behind GK Cheer, announced their strategic merger with Victory Team Apparel. Victory Team Apparel will become an extension of Elite’s current portfolio of their best-in-class GK Branded Gymnastics and All-Star Cheer lines, Under Armour Gymnastics and Sideline Cheer as well as the Dolfin Swimwear brand.
“We couldn’t be more excited about this merger and the benefits, resources and power it will bring to our brand. I see incredible opportunity for Elite and Victory Team Apparel to build our sideline cheer portfolio to encompass all price points, expand our national warehouse base and offer fantastic new products to our consumers,” stated Dan Casciano, CEO of Elite Sportswear. “This merger allows us to create a more diverse offering of sideline apparel to meet all budgets while allowing a more expansive head-to-toe purchasing experience.”
“We are thrilled to be working with GK Cheer and Under Armour brands! To be able to balance our Sideline Cheer sales with premier brands like GK Cheer and Under Armour has our team pumped! We can offer a full range of products to our customers with such reputable brands”, said Russell Levine, Victory Team Apparel CEO.
Both Elite Sportswear and Victory Team Apparel will continue to work as separate entities but will combine product, sales and marketing synergies through a strategic go-to-market plan.
ABOUT ELITE SPORTSWEAR
Elite Sportswear is the combination of the world’s leading sports specialty apparel brands including GK Gymnastics, GK Cheer, UA Gymnastics, UA Sideline Cheer and Dolfin Swimwear. Distributed in over 35 countries, Elite Sportswear products have been worn by Olympians and World Champions for over 35 years. Employing over 400 people in the Reading, Pennsylvania area, Elite Sportswear continues its commitment to American-made quality and continuous innovation in designs with unprecedented fit, form, and function. For more information about Elite Sportswear visit gkelite.com.
ABOUT VICTORY TEAM APPAREL
Victory Team Apparel, the company behind Omni Cheer and Campus Teamwear, is a leading provider and distributor of cheerleading gear in the United States. With a focus on catalog and ecommerce sales, Victory Team Apparel has consistently delivered apparel, accessories and shoes to recreational and sideline cheerleaders for over 18 years.