Elite Sportswear, the company behind GK Elite, announced their strategic partnership with Twisted Spirit, the innovative leader in All-Star Cheer choreography and competitions. Twisted will complement Elite’s current portfolio of their best-in-class GK Branded Gymnastics and All-Star Cheer lines, as well as the Dolfin Swimwear brand.
We at Elite have a long standing relationship with Twisted, and share their passion for innovation and creativity within the sport of All-Star Cheer”, stated Dan Casciano, CEO of Elite. “This collaboration allows us to create a full service platform providing GK’s best-in-class competition uniforms, practice wear, and footwear, with the innovation of Twisted choreography, and the event experience of their grassroots and regional competitions, as well as their flagship All-Star Games.”
“Our partnership represents a combination of cheerleading’s most innovative and creative entities,” states Luke Johnson, Founder and President of Twisted Brands. “We represent dedication to the sport. Dedication to the athlete. And dedication to the experience. To be clear, this is not about an alternative. This is about collaboratively elevating our sport through innovation, creativity and experience. This is the next generation of All-Star Cheer.”
Both Elite and Twisted will continue to operate as separate entities, and will look to combine product, sales and marketing synergies through a combined go-to-market strategy.
About Elite Sportswear
Elite Sportswear, the company behind GK Elite, is the combination of the worlds’ leading sports specialty apparel brands. Distributed in over 35 countries, Elite Sportswear products have been worn by Gymnastics Olympians and World Champions for over 35 years. Employing over 250 people in the Reading, Pennsylvania area, Elite Sportswear continues its commitment to American-made quality and continuous innovation in designs with unprecedented fit, form, and function. For more information about Elite Sportswear visit gkelite.com.
About Twisted Spirit Brands
TWISTED Spirit Brands was formed in 2010 in Phoenix, Arizona and has grown to house the largest All Star choreography camps company, as well as the one-of-a-kind Aerial Sporting event known as The All Star Games. In their seventh year, they reached 17 countries with 32 creatives and three All Star Games events. Twisted Spirit Brands believe creativity is the heart of Cheerleading and Aerial Sports.