Cheer has always been powered by rhythm, emotion, and momentum—but it has also lived within the limitations of whatever music an athlete or program could access. For years, teams have navigated high costs, licensing uncertainty, platform takedowns, and restrictions on how music can be used, shared, or repurposed season after season.
Today marks a shift in what’s possible.
Cheer Daily is proud to partner with HitZero™, a platform more than ten years in the making and built around a simple but powerful idea: athletes should have access to original music that reflects how they want to feel—not just what’s available to them. Rather than entering the cheer and dance space as a competitor, HitZero is expanding the landscape entirely, offering a new category of creative support
And based on early reactions from the community, this is a moment many have been waiting for.
“Music has always been shaped by feeling. Now, for the first time, feeling can shape music—instantly and perfectly.”
—Michael MacDonald | Co-Founder, HitZero
A Decade of Development Inspired by a Cheer Family
Before HitZero took shape, co-founders Michael and Francesca MacDonald had been building a platform rooted in wellness, intention, and performance alignment. But when their son entered the cheer world, they saw firsthand how deeply athletes rely on sound—not just for routines, but for confidence, focus, and emotional grounding.
This wasn’t about replacing anything in the industry. It was about expanding what athletes could access.
HitZERO is working to allow athletes an opportunity to create original, intention-driven tracks they can incorporate into their training, routines, and everyday lives. It is meant to empower athletes and teams with music of their own, something they can feel connected to, supported by, and proud of. Then, with the included broad commercial-use rights, athletes can confidently use, share, and monetize their creations in the ways that matter most to them.
Meet IAH — Intelligence Aligned with Heart
At the center of HitZero is a proprietary engine powered by Sonic Intelligence™, expressed through IAH, short for Intelligence Aligned with Heart.
IAH allows athletes to shape music based on their intention:
- How do you want to feel?
- What kind of energy do you need?
- What mood or mindset are you preparing for?
From prompts like confidence, clarity, recovery, unlocked, or hype, IAH generates original sound experiences aligned with that emotional direction. These tracks are known as Sonic Supplements™, an audio experience crafted to support mental readiness, focus, recovery, and emotional balance.
