Redline Championships Announces GlitterStarz as the Official Cheer & Dance Uniform Partner for 2025-2026 Season

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Cheer Daily has confirmed that Redline Championship will be naming GlitterStarz the Official Cheer & Dance Uniform Partner for the 2025–2026 season, marking a new collaboration between two respected brands in the cheer and dance industry—both recognized for their focus on quality, innovation, and the athlete experience.

Founded in 2006 and headquartered near Chicago, GlitterStarz has built a reputation for designing and producing high-quality custom uniforms, warm-ups, and spirit wear for cheer and dance programs of all sizes. The company is known for its creative use of rhinestones, bold colors, and modern design details that help teams stand out on the mat.

We spoken with the founder and president of GlitterStarz, Liz Scumaci, who told us they have “proudly partnered with Redline Cheer & Dance for many years, growing together and supporting thousands of athletes across the country. Becoming their official and exclusive uniform provider marks an exciting new chapter in our relationship- one that allows us to deliver an even more consistent, elevated, and unforgettable experience for gym owners, coaches, parents, and most importantly, the athletes who make it all possible.

Throughout the upcoming season, GlitterStarz will support select Redline Championships events with custom merchandise, awards and gifts, and contributions to coach and athlete hospitality experiences. The collaboration also includes joint efforts on event planning and production across Redline’s national competition schedule.

Redline Championships, based in Amarillo, Texas, produces cheer and dance competitions nationwide, earning recognition for its consistent judging, efficient scheduling, and commitment to creating a positive, athlete-focused environment. The addition of GlitterStarz as a season-long partner builds on that foundation, adding new creative and experiential elements for participating teams.

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The 2025–2026 Redline Championship season will include events across the United States, with GlitterStarz featured at various competitions throughout the year.

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With more than 15 years in the All Star cheer industry, Chelsie Hollencamp brings a rare, 360-degree perspective to the stories shaping the sport of cheerleading today. A former athlete, coach, choreographer, judge, and event producer, she has experienced nearly every side of the mat — from the pressure of elite performance to the behind-the-scenes realities of program operations and event production. Chelsie writes with both heart and an unflinching eye to the evolving world of All Star cheer — tackling topics that range from athlete mental health to the business dynamics shaping the sport today. Her reporting bridges experience and inquiry, shining light on the challenges, culture shifts, and stories of resilience that define the cheer community. A longtime advocate for athlete well-being and industry accountability, Chelsie has also served on boards and advisory panels focused on advancing safety, scoring integrity, and program sustainability. Her work reflects a deep respect for the athletes, coaches, and businesses driving the sport forward with a commitment to telling their stories with honesty, empathy, and insight. Follow Chelsie’s reporting on athlete culture and leadership in cheerleading on Cheer Daily.