The Logo
Clear space: Always leave space equal to the height of the "C" around the logo.
Don't: recolor, stretch, rotate, add effects, or place on busy photography without a scrim.
Palette
Cheer Red is the hero. Use it for one accent per surface — CTAs, eyebrows, or live indicators. Ink and Paper carry the rest. Secondary colors are reserved for data, badges, and editorial moments.
Type System
Headlines, hero copy, scoreboards. Weight 500–600. Clean tracking.
Article body, pull quotes, decks.
How We Sound
We don't whisper. Lead with the take.
Short sentences. Active verbs. Get to the point.
Insider language is welcome — never gatekeep.
- "Cheer Athletics takes the floor with the Worlds bid on the line."
- "Three routines. One title. Here's how it ends."
- "In what could perhaps be considered a possibly notable performance…"
- Corporate filler, hedging, or jargon for jargon's sake.
CheerCon
CheerCon is the Cheer Daily live event brand. It runs on its own type and color system — use these when designing anything CheerCon-facing.
CheerCon Blue (#0347D5) is the wordmark color, always on near-black. Amber and gold are reserved for hype moments — countdowns, tickets, "on sale now".
Wordmark, headlines, big numbers. Weight 600–900. Slight negative tracking.
Body copy, UI, schedules. Weight 400–900.
High-resolution PNGs, transparent background. Use the white mark on dark backgrounds and the color mark on light. Vector (SVG/EPS) available on request from brand@cheerdaily.com.
Cheer Media Brands
Cheer Media LLC is the parent company behind a family of brands built for the cheer, stunt, and dance community.
The voice of cheerleading — news, results, and culture.
Coverage of collegiate and high school STUNT — scores, standings, stories.
News, results, and culture for the competitive dance community.
The annual celebration of the athletes, coaches, and programs shaping the sport.
Ticketing and live event access built for cheer competitions.
Elite invitational event series produced by Cheer Media.
Throwback tees, hoodies, and collectibles for cheer fans.
The Cheer Daily live event — one weekend, the whole sport.
Parent company. Cheer Media LLC.
A Cheer Media Brand | Developed by Cheer Media LLC
Using the Brand
Sponsors, partners, and media — request the full brand kit (vector logos, social templates, and ad sizes) from our team.
brand@cheerdaily.com