ATLANTA, Ga. — The Cheer Awards has officially surpassed 400,000 combined nominations, boosts, and votes, marking another milestone for the community-driven awards program as the industry heads toward the final stretch of voting.
Since nominations opened, athletes, coaches, gym owners, event producers, choreographers, brands, media personalities, and fans from across the cheerleading world have rallied behind their favorites. What began as a new platform to recognize excellence across every corner of the sport has quickly become one of the most engaged initiatives in cheerleading.
Unlike traditional awards decided behind closed doors, The Cheer Awards puts the community at the center of the process. Every nomination, every boost, and every vote represents someone taking the time to recognize the people, programs, and companies making an impact on the sport.
"This has exceeded every expectation we had," said Shane James, founder of The Cheer Awards. "The response from the cheer community has been incredible. More than anything, it shows that people want a platform where every part of this industry has the opportunity to be celebrated."
The 2026 awards cycle has already generated:
