Josh Rowzee Named Co-Owner of Peak Athletics and Cheer Athletics/Dance Athletics Denver

Shane James
4 Min Read
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Peak Athletics and Cheer Athletics/Dance Athletics Denver have announced that Josh Rowzee has officially joined their ownership group, marking a significant leadership move for two established programs in the Colorado market.

Rowzee steps into ownership after serving three years as Executive Director at CA/DA Denver, where he helped guide program development, competitive strategy and daily operations. His transition formalizes a leadership presence that athletes and coaches in the gym have already experienced firsthand.

“I’m incredibly grateful and honored to step into ownership with Peak Athletics and Cheer & Dance Athletics Denver alongside leaders I deeply respect,” Rowzee said. “Over the last three years, we’ve built an incredible foundation of success and hard work in Denver, and I’m excited for what’s ahead as we continue growing and elevating our programs.”

Rowzee brings more than 12 years of experience in the all star cheer industry. Prior to his time in Denver, he served six years as Director of Cheer Central Suns, helping build nationally recognized programs and developing athletes who competed at the sport’s highest levels. His coaching résumé reflects sustained competitive success, including two World Championship titles, four additional Worlds medals, three Summit Championships and eight NCA national titles.

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For athletes, those achievements represent more than banners. They reflect an understanding of how to build programs that sustain performance over time. Rowzee’s reputation in the industry has been tied not only to results on the mat but to staff development, internal systems and long-term athlete growth.

According to the current ownership group, Rowzee’s operational background and leadership presence were key factors in the decision.

“Josh’s passion for program development, staff leadership and organizational growth makes him an invaluable asset to both companies,” the ownership group said in a joint statement. “He has extensive knowledge of business organization and operations, which will continue to be a resource for streamlining company process and communication.”

The Denver all star market continues to evolve, with programs prioritizing infrastructure as much as competitive performance. Ownership transitions often signal strategic shifts. In this case, the move appears to reinforce stability and long-term planning.

Rowzee has already been instrumental in shaping CA/DA Denver’s competitive direction over the past three seasons. Athletes under his leadership have competed on national stages while the gym has expanded its operational framework behind the scenes. Coaches credit him with building systems that support consistency across teams and age divisions.

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His approach centers on clarity of standards and accountability within coaching staffs. Rather than relying solely on star power or individual team success, Rowzee has focused on strengthening internal communication and leadership development. That foundation now carries into his ownership role.

For athletes and families, the announcement provides continuity. The leadership guiding daily training, competitive strategy and program growth remains consistent, now with expanded authority and long-term investment from within.

As the 2026 season approaches, both Peak Athletics and Cheer Athletics/Dance Athletics Denver position themselves for measured growth. Ownership alignment often influences recruiting, staffing and resource allocation. In this case, the addition of a seasoned coach with championship experience adds both credibility and operational depth.

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Rowzee’s message is centered on progress.

“We’ve built an incredible foundation,” he said. “I’m excited for what’s ahead as we continue growing and elevating our programs.”

For a sport that increasingly demands both elite performance and professional management, this move reflects a broader trend. Successful programs are investing in leaders who understand both the mat and the business behind it.

Stay updated on industry leadership moves and program news at CheerDaily.com.

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Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.