Transitioning From All Star to Collegiate Cheerleading
From mastering game day cheers to tumbling on unforgiving floors, collegiate cheerleading…
Varsity Brands Settles Antitrust Suit for $43.5 Million Amid Ongoing Legal Battles
Varsity Brands agrees to a $43.5 million settlement in an antitrust lawsuit…
USA Cheer Gains Official Recognition from US Olympic & Paralympic Committee
USA Cheer has been officially recognized by the US Olympic & Paralympic…
USASF Files Lawsuit Over Trademark Dispute
The United States All Star Federation Inc. (USASF) has filed a trademark…
Cheerleading Steps Closer to the Olympics with IOC’s Full Recognition
Today, the cheerleading world celebrates a groundbreaking moment as the International Cheer…
Cheerleading Achieves Full Recognition by the International Olympic Committee
Cheerleading has reached a historic milestone as the International Olympic Committee grants…
Kendall Jenner Tries Cheer Stunting With Navarro’s Best—Could She Make the Mat?
Kendall Jenner put her cheer skills to the test on The Ellen…
Aloha Productions Merges with Varsity
On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger,…
The JAM Brands announces merger with Varsity Spirit
In a company statement released this afternoon, Varsity Spirit and The JAM…