On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger, bringing Aloha’s cheer and dance events under Varsity’s umbrella. Aloha founder Tammy Van Vleet and her team will continue their roles as the brand transitions into Varsity’s operations.
Cheer Daily
Reporter
Photo by cheerdaily.com
Varsity and Aloha Productions announced their merger on December 16, 2016. The move integrates Aloha Productions’ cheer and dance events into Varsity operations.
Aloha Productions, founded by Tammy Van Vleet, was known for its competitions in the Western United States and Hawaii. The merger brings Aloha’s events under Varsity’s umbrella while retaining the brand’s established presence in the cheer and dance industry.
Varsity Spirit confirmed that Van Vleet and the Aloha Productions team would continue their roles within the organization.
“The addition of Aloha Productions strengthens our ability to serve the cheer and dance community with even more outstanding events and training opportunities,” a Varsity Spirit spokesperson stated.
The merger expands Varsity Spirit’s network of competitions, camps, and training programs.
For more cheer and dance news, follow Cheer Daily on social media.
Hall of Fame inductees, the 40 Under 40 class and every category winner from The Cheer Awards 2026.
Breaking cheer news, competition coverage, and the stories shaping the sport — delivered fresh.
