Cheerleading comes with significant expenses, from uniforms and choreography to competition registration, travel and accommodations. For many All Star, school and recreational cheer programs, fundraising plays an important role in making the season more affordable for athletes and their families.
As teams prepare for the 2027 competition season, choosing the right fundraiser can help offset costs without adding unnecessary work for coaches and parents.
From online popcorn sales to traditional chocolate and cookie dough campaigns, these are some of the best cheerleading fundraising options for 2027, with programs designed to fit different team sizes, budgets and fundraising goals.
Disclosure: Some companies featured in Cheer Daily's fundraising coverage may purchase advertising or sponsored placements. Inclusion does not constitute an endorsement.
1. Double Good Popcorn Fundraising
Best For: All Star cheer gyms, competitive teams and programs looking for online fundraising with minimal logistics.
Double Good offers a virtual popcorn fundraising program that allows cheerleaders to sell gourmet popcorn through personalized online stores.
Teams earn 50% of sales, and orders are shipped directly to supporters. With no inventory to manage or money to collect in person, the program is particularly convenient for teams with busy competition and practice schedules.
Why It Works:
Teams keep 50% of sales.
Four-day online fundraising campaigns.
No inventory, deliveries or cash collection required.
Supporters can purchase from across the country.
Individual athletes can share their fundraising links through social media, text and email.
Double Good has established partnerships within the cheerleading industry, making it a familiar fundraising option for competitive programs.
Website: doublegood.com
2. Krispy Kreme Fundraising
Best For: School cheerleading squads, recreational programs and teams with strong community support.
Krispy Kreme continues to offer one of the most recognizable food fundraising programs, allowing teams to sell Original Glazed doughnuts through traditional sales or digital fundraising.
Programs can purchase doughnuts for local sales, collect orders in advance or sell Digital Dozens certificates that supporters redeem at participating locations.
Why It Works:
Traditional fundraising options offer up to 50% profit.
Digital certificates eliminate the need for team-managed deliveries.
Recognizable products make community promotion easier.
Teams can organize fundraising events at schools, businesses and community gatherings.
Krispy Kreme fundraisers can be particularly effective for school cheer programs that already participate in football games, community events and school activities.
Website: krispykreme.com/fundraising
3. Little Caesars Fundraising
Best For: Youth cheerleading organizations, school teams and programs looking for family-friendly fundraising products.
Little Caesars Fundraising provides several ways for teams to raise money through pizza kits and restaurant meal deals.
Organizations can choose traditional brochure fundraising, online sales with direct-to-home shipping or digital meal deal certificates redeemable for restaurant pickup.
Why It Works:
Teams can earn $7 per qualifying item sold.
Online fundraising is available without minimum orders.
Pizza kits can ship directly to supporters.
Digital meal deal certificates provide an alternative to physical product distribution.
Multiple fundraising formats accommodate different team needs.
For larger cheer organizations, pizza fundraising can provide an opportunity to coordinate sales across multiple teams while keeping each athlete involved.
Website: fundraising.littlecaesars.com
4. Mrs. Fields Fundraising
Best For: Cheer programs planning seasonal fundraisers, holiday campaigns or competition travel fundraising.
Mrs. Fields Fundraising offers cookie dough and other sweet treats that teams can sell to supporters.
Programs can organize traditional product campaigns or select online ship-to-home fundraising, allowing customers to place orders through personalized links.
Why It Works:
Well-known cookie products appeal to a broad audience.
Online fundraising options reduce order collection and delivery responsibilities.
Individual seller pages allow athletes to promote their fundraising goals.
Holiday and seasonal campaigns provide opportunities for repeat sales.
Preportioned cookie dough offers a convenient product for families.
Cookie dough fundraisers can be especially useful when scheduled ahead of Thanksgiving, Christmas or major competition travel deadlines.
Website: mrsfieldsfundraising.com
5. World's Finest Chocolate Fundraising
Best For: School cheerleading teams, recreational programs and organizations with established local fundraising networks.
World's Finest Chocolate remains a traditional fundraising option for schools and youth organizations, offering chocolate bars and packaged treats for resale.
The company provides fundraising support, digital tools and multiple product options for organizations of different sizes.
Why It Works:
Fundraising programs offer 40% to 50% profit, depending on order size.
Chocolate products are available at accessible price points.
Teams can sell through schools, workplaces and community events.
Fundraising resources help organizers manage campaigns.
Products are suitable for individual athlete or teamwide sales.
For school cheer programs with access to football games, basketball games and other community gatherings, chocolate fundraising can provide regular opportunities to generate revenue.
Website: worldsfinestchocolate.com
How to Choose the Best Cheerleading Fundraiser for 2027
The best fundraiser for a cheerleading team depends on more than the percentage of each sale. Coaches and program directors should consider how much money the team needs to raise, how many athletes can participate and how much time families can commit.
Before choosing a fundraising company, consider these questions:
What is the fundraising goal? Determine whether the team needs to cover travel expenses, uniforms, choreography, competition fees or general operating costs.
How much will the team actually earn? Compare profit percentages, shipping fees, minimum orders and other expenses.
Will athletes need to handle products? Online fundraisers may be easier for teams with limited storage or volunteer support.
How quickly are funds needed? Some programs offer short fundraising campaigns, while others require additional time for fulfillment.
Can supporters participate nationwide? Virtual fundraising allows extended family, alumni and supporters outside the local community to contribute.
More Cheerleading Fundraising Ideas for 2027
In addition to established fundraising companies, cheer programs can develop their own fundraising initiatives to support athletes throughout the season.
Local Business Sponsorships: Partner with local businesses to sponsor a competition team, provide travel assistance or support an athlete scholarship fund.
Cheer Clinics: Host youth cheerleading clinics led by experienced coaches and older athletes. Registration fees can support team expenses while introducing younger athletes to the program.
Restaurant Fundraising Nights: Work with participating restaurants that donate a portion of eligible sales back to the organization.
Team Merchandise: Sell branded T-shirts, sweatshirts and other merchandise to families, alumni and supporters.
Community Events: Organize car washes, performances, skills workshops or other local fundraising activities.
Planning Your Cheerleading Fundraising Calendar
Successful fundraising starts before the competition season reaches its busiest point.
Programs preparing for the 2027 season should establish fundraising goals early, communicate expectations with families and coordinate campaigns around important expenses.
Rather than relying on one major fundraiser, teams may benefit from spreading several smaller campaigns across the season.
A combination of virtual fundraising, local sponsorships and community events can help programs generate revenue while avoiding repeated demands on the same group of supporters.
The Bottom Line
Fundraising remains an important part of making competitive cheerleading accessible to more athletes and families.
Whether a team chooses online popcorn sales, doughnuts, pizza kits, cookie dough or traditional chocolate fundraising, the goal is the same: reduce the financial burden on families while providing athletes with the resources they need to participate.
For 2027, the strongest fundraising strategy is one that balances earning potential with the time and resources available to the program.
Fundraising programs, availability and profit margins may change. Teams should confirm current terms directly with each provider before launching a campaign.
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