Dallas-Fort Worth, Texas — A newly launched company is entering the cheer, dance, and mascot industry with a focus on structured mascot development as part of program branding and engagement strategies.
Mascots Of America™ announced its official launch this week, offering services that include mascot design, performer training, merchandise development, and event integration. The platform is intended for All-Star cheer and dance programs, as well as other organizations interested in expanding their brand presence through mascots.
Founded by Kevin Jones, the platform is designed to introduce a more structured and scalable approach to mascot use, particularly in environments where mascots have not traditionally been central to operations.
Programs today are competing not just on performance, but on identity,” Jones said in a statement. “Mascots can play a role in how organizations connect with their audiences and build recognition.”
Mascots are widely used across traditional sports, entertainment, and live events as tools for audience interaction and brand visibility. Their role in All-Star cheer and dance has been less consistent, with some programs incorporating them into competitions and community events, while others have not adopted them.
Mascots Of America™ is positioning its services as a way to formalize that approach. Offerings include custom mascot creation, training camps for performers, and consulting on how mascots can be integrated into competitions, community outreach, and marketing strategies.
