Nfinity is now the official sponsor of the International Cheer Union (ICU), the global governing body for cheerleading recognized by the International Olympic Committee.

The partnership marks a significant milestone in cheerleading’s international expansion, solidifying Nfinity’s influence in shaping the sport’s future.

“Partnering with ICU is about more than products,” said Tate Chalk, Nfinity Founder and CEO. “It’s about investing in the sport’s future—supporting athletes and federations worldwide, and helping dreams take flight.”

The ICU oversees cheerleading across 121 national federations, managing rules, education, and global events to drive the sport forward. With full Olympic recognition secured in 2021, the ICU is now focused on expanding international participation and elevating competition at all levels.

“Nfinity’s innovation and support have long stood out,” said Jeff Webb, President of the ICU. “Their commitment now spans the global cheer community.”

In addition to its role as a performance  apparel brand, Nfinity owns Cheer Updates, an influential media platform—further extending its influence across both athlete performance and industry coverage.

This move cements Nfinity’s position as a global leader in cheer—and boosts the ICU’s Olympic push in a major way.

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