Varsity Brands Secures Investment from Elite Athlete-Focused Firm to Fuel Growth

Varsity Brands has announced a strategic investment from Patricof Co (P/Co), a private investment platform specializing in partnerships with elite professional athletes. This move aligns Varsity Brands with a network of high-profile sports figures, further expanding its influence in the industry.

“We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO of Varsity Brands. “This partnership is more than financial; it’s about leveraging the expertise and influence of top-tier athletes to enhance the team experience at every level. Through collaborative marketing, digital initiatives, and direct athlete engagement, we aim to drive innovation in sports and spirit.”

The investment includes backing from over 45 professional athletes across major U.S. sports, among them NCAA gymnast Livvy Dunne (LSU), WNBA star Cameron Brink (Los Angeles Sparks), Olympic gold medalist and NBA champion Derrick White (Boston Celtics), standout guard Azzi Fudd (UConn), two-time Pro Bowl safety Kyle Hamilton (Baltimore Ravens), and four-time Pro Bowl wide receiver Justin Jefferson (Minnesota Vikings).

Brink highlighted the significance of Varsity Brands’ role in shaping the athletic landscape: “Varsity Brands is elevating programs across the country. I’m proud to support a company that empowers teams and athletes at every level, from youth sports to the professional stage.”

Derrick White echoed this sentiment, emphasizing the company’s transformational approach to sports outfitting and athlete support. “Varsity Brands is changing how teams are equipped and how they train. I’m thrilled to be part of something making a lasting impact.”

Azzi Fudd also expressed her enthusiasm for the partnership. “Varsity Brands has a proven track record of commitment to excellence. As an athlete, knowing that a company is dedicated to helping teams perform at their best is inspiring.”

Varsity Brands provides a comprehensive platform that integrates uniforms, performance apparel, training resources, and competition solutions for schools, clubs, and gym-based athletic programs. Its commitment to fostering athletic growth and community engagement has made it an industry leader.

Patricof Co’s involvement marks a significant step forward in Varsity Brands’ mission. “Partnering with Varsity Brands aligns with our strategy of investing in visionary companies with passionate leadership teams,” said Callen Morris, Head of Athlete Activation at P/Co. “We’re eager to apply our expertise and athlete network to support Varsity Brands as they continue setting benchmarks in the industry.”