The cheerleading industry is filled with passionate leaders, but some stand out for the way they consistently raise the bar—not just in performance, but in purpose. Cheer Daily’s 2025 40 Under 40 honors the coaches, choreographers, creators, entrepreneurs, and change-makers who are shaping the next generation of the sport. Their stories reflect what’s possible when vision meets action—and why the future of cheer is in good hands.
Alexandra Martin Csiernik, 34
JPAC Radiance All Stars – Founder, Head Coach & Cheerleading Director – Radiance All Stars
📍 Indiana
Few individuals embody the spirit, structure, and soul of modern cheerleading like Alex Martin Csiernik. As the visionary founder of Radiance All Stars, Alex has transformed a modest startup program into one of the most respected names in All Star cheerleading—with a resume that speaks for itself.
Since launching Radiance in 2020, Alex has led her teams to the very top of the sport. From D2 Summit gold to a Bronze Globe at The Cheerleading Worlds in the program’s first season, Radiance has become one of only 157 programs in history to earn a globe—and they did it in year one.
Her leadership has sparked extraordinary growth: Radiance expanded from 2 teams and 18 athletes to 11 teams and 150 athletes in just six seasons. Along the way, her athletes have claimed titles at Summit, Youth Summit, WSF, COA, JAMfest Super Nationals, and more—with over 40 major national titles under her direction.
But Alex’s legacy began long before Radiance. As a two-time UCA National Champion with Indiana University and later a two-time D1A National Champion Assistant Coach, she helped build one of the most elite collegiate cheer programs in the nation. She also coached IU Indianapolis to historic finals appearances and led Hamilton Southeastern High School to a state title in 2019.
Driven by purpose and passion, Alex shares,
“When I found cheerleading, I learned who I wanted to be… I dreamed of passing along the passion, the drive, and the family atmosphere to the next generation.”
Her proudest achievement isn’t a trophy—it’s the community she’s built. Radiance is more than a program; it’s a home. Athletes, coaches, and families feel ownership, pride, and belonging under her leadership. Her relentless attention to detail, no-excuses culture, and belief in developing from the ground up have created a team that represents far more than skill—they represent heart.
Alex Martin Csiernik’s impact on cheer is undeniable. As a coach, founder, and role model, she continues to redefine what’s possible when love for the sport meets unmatched work ethic and unshakable vision.
Corey Rickett, 36
Founder – FABCheer LLC
📍 New York
Corey Rickett has spent nearly two decades building champions—on the mat, in the air, and behind the scenes. As the founder of FABCheer LLC, he leads one of the industry’s most innovative coaching and choreography companies, delivering elite-level camps, clinics, and full routines to programs around the world. With a resume that spans six World Championships, eight Worlds podiums, multiple NCA titles, and global speaking engagements, Corey is redefining what it means to be a coach, mentor, and leader in cheerleading.
Before launching FABCheer, Corey spent nearly a decade coaching at Cheer Sport Sharks – Kitchener, where he guided iconic teams like Great Whites, StarSpotted, and Grey Reef Sharks to international success. He also served as choreographer for Team Germany at ICU Worlds, earning silver and bronze medals for their All-Girl and Coed divisions. His approach blends stunt innovation, tumbling mastery, and deep strategic insight into athlete development.
Corey’s coaching journey began as an athlete at Hawaii Pacific University, where he was a multi-time NCA Collegiate National Champion. He quickly transitioned into coaching roles at I’olani School, Cheer 808, and CDA Xtreme before working with Spring CDT and ultimately co-creating FABCheer alongside his wife. His career has taken him from the UCA and Woodward instructor circuit to headline speaker spots at Varsity U, TumbleCon, and international conferences across Colombia and Canada.
His proudest achievement isn’t a medal or trophy, but the launch of FABCheer itself. Built from years of experience and relationships, the company has already helped teams capture major titles at NCA, The Summit, and The Cheerleading Worlds—proving Corey’s philosophy that the best coaches empower athletes to realize goals bigger than themselves.
What sets Corey apart is not just his technical expertise, but his commitment to continual growth, gratitude, and giving back. He’s an elite tumbling coach, world-class choreographer, and one of the most sought-after minds in the industry today. More importantly, he leads with humility and a deep desire to elevate athletes, coaches, and programs at every level of the sport.
April Jenkins, 24
Co-Owner & Head Coach – Pure Allstars
📍 Australia
At just 24 years old, April Jenkins is already rewriting the legacy of cheerleading in Australia.
A lifelong athlete who began cheering at just 4 years old, April’s journey is defined by passion, perseverance, and power. She began coaching at 15, and today, she co-owns and leads Pure Allstars, one of the most dynamic and rapidly growing programs in the country. Under her and partner Kodee Maxwell’s leadership, Pure Allstars has grown from 60 to over 140 athletes in just two years—and more importantly, captured the hearts and aspirations of a nation.
In 2024, April made history as an athlete, coach, and gym owner by bringing home Australia’s first-ever gold medal at The Cheerleading Worlds—a full-circle moment representing two decades of commitment to the sport. Her Worlds title is more than a win; it’s a symbol of what’s possible when belief meets bold leadership.
April is also a Level 7 National Partner Stunt Champion, a multi-level State and National Grand Champion, and a silver and bronze medalist at The Cheerleading Worlds. Her resume is elite, but her impact is cultural.
She shares:
“Every time someone asked what I wanted to be when I grew up, the answer was always the same: cheer. It wasn’t an obvious path in Australia back then—but I knew it was mine.”
What sets April apart is her ability to combine elite-level results with grounded leadership. She’s a program builder, culture shaper, and role model who leads with both vision and heart. She stays hands-on with every athlete, never losing sight of the individuals behind the skills.
April’s superpower? Resilience.
She’s faced pressure, setbacks, and doubts—but she’s never backed down. She’s created a gym culture where young athletes feel empowered and seen, and she refuses to accept limits based on geography or tradition. She doesn’t just follow the path—she builds it.
As she says:
“That gold medal wasn’t just a win on the floor—it was a statement. It proved that Australian cheerleading belongs on the world stage. And I know I’m only just getting started.”
April Jenkins is the face of the future for international cheer—and she’s making sure that future is bright, bold, and gold.
Avery Lee, 31
Founder – Avery Lauren Photography
📍Florida
In just a few years, Avery Lee has emerged as one of the most recognizable creative forces behind the lens in cheer and dance photography.
A former college athlete, Avery didn’t have ties to the cheerleading world until late 2021—when a friend called her to photograph Battle Under the Big Top in Atlanta. That first day changed everything. The unmatched intensity and performance energy from the floor lit a fire, and from that moment forward, Avery never looked back.
“As an ex-college athlete, the energy I felt that first day was unlike anything I had experienced at a sporting event in my entire life.”
What followed has been a full-throttle journey: Avery hit the road full-time, camera in hand, traveling across the country to capture the heart of the industry—one frame at a time. Her resume includes the biggest and most prestigious stages in the sport, from ICU Worlds and The Cheerleading & Dance Worlds, to Cheersport, JAMfest Dance Super Nationals, Spirit Sports, Encore, and the Allstar World Championship.
Whether she’s on the sidelines of Top Gun TGLC’s iconic performances or documenting brand collaborations like Top Gun x Nissan’s Formula E in Miami, Avery brings more than technical skill—she brings passion.
She explains:
“It’s not what sets me apart—it’s what puts me in the same category as the best. Passion. I want to give athletes images they can look back on and relive a positive memory.”
In a sport where moments happen fast and memories move even faster, Avery’s work ensures they’re not just captured—they’re preserved beautifully. Her relentless work ethic, sports intuition, and artistic eye have made her one of the most sought-after creatives in the cheer and dance space.
Avery Lee represents the new era of storytellers in our industry: versatile, driven, and deeply connected to the athletes and artistry of cheer. And though her story with cheer began just four years ago, it’s already reshaping how the sport sees itself.
Ben Lear, 38
Founder – Ben Lear Choreography, LLC & The Society
📍 Florida
With a career that spans Broadway stages, global competitions, and hundreds of championship routines, Ben Lear is a master choreographer whose artistry has shaped generations of cheer and dance athletes.
From his early beginnings as a gymnast and dancer in New Jersey to his time on stage in The Wizard of Oz at Madison Square Garden and The Radio City Christmas Spectacular, Ben’s life in the spotlight started young. But it was cheerleading that would become his creative and professional home.
By age 18, Ben launched his career as a professional choreographer, founding Ben Lear Choreography, LLC—a powerhouse creative agency responsible for iconic routines across the globe. He later expanded his team with The Society, a collective of elite choreographers known for pushing the creative boundaries of performance.
Ben’s athletic career is just as impressive: he cheered for South Jersey Storm and Top Gun All Stars, competing with legendary teams like Large Coed 5 and International Open Coed 5 (now Double O). As an athlete, Ben earned 2 Gold and 2 Bronze medals at The Cheerleading Worlds, and countless titles as a choreographer—spanning Summit, National, and World championships.
His choreography portfolio includes work with many of the sport’s most prestigious programs, including California All Stars, Top Gun All Stars, Cheer Athletics, Spirit of Texas, Brandon All Stars, and more. He’s also spent over 15 years choreographing internationally, working with teams throughout Europe and Australia, spreading his signature style worldwide.
“I’ve had the opportunity to compete, coach, and choreograph alongside some of the most innovative individuals in our industry. It’s the relationships I’ve built that matter most—they’ve shaped everything.”
What sets Ben apart is his eye for detail and his unwavering focus on the athlete’s experience. While his routines captivate audiences, it’s his commitment to humility, loyalty, and artistry that keeps him grounded.
“At the end of the day, this is for the kids.”
Ben Lear’s impact on the cheer world goes beyond gold medals—he is an architect of moments, a connector of people, and one of the sport’s most respected creative leaders.
Brady O’Brien, 31
Chief Technology Officer – Cheer Technologies (Themis Events, Cheer Replay, RT Productions)
📍 California
Brady O’Brien is helping lead the transformation of cheerleading’s digital foundation through cutting-edge technology and a deep understanding of the sport’s inner workings.
As CTO of Themis Events, Cheer Replay, and RT Productions, Brady has built tools and systems that are now core to how cheer events operate—from scoring to media to feedback. He started young, growing up inside the industry and working alongside his family’s media company. By his teens, he was producing event media and managing logistics. By college, he was writing code and studying how to solve the core problems cheerleading faced behind the scenes.
His technical work evolved from experience. While earning his degree in computer science and living just outside Silicon Valley, Brady began collaborating with engineers, architects, and leaders in cloud computing to bring modern infrastructure into the cheer space. That collaboration led to Themis, a real-time scoring system used by events worldwide that delivers transparency, auditability, and scale. It also led to the creation of Cheer Replay, which provides near-instant video review with telestration capabilities for coaches, athletes, and judges.
At RT Productions, he developed one of the fastest media delivery platforms in the industry—streamlining high-quality event footage to mobile devices in minutes. His work has earned attention from content platforms far beyond cheerleading.
“The goal has always been to close the gap between how the sport is performed and how it’s supported behind the scenes. I want our tools to match the precision and pressure athletes bring to the mat.”
What sets Brady apart is his ability to listen to the needs of coaches, judges, producers, and athletes, then design scalable tools that respect the real-world chaos of event days. His focus remains on solving meaningful problems—whether it’s ensuring reliable scoring, rethinking performance evaluation, or unifying fragmented systems.
“We’re building systems that athletes, coaches, and event producers can trust. That trust is the foundation for everything else.”
Brady’s work is helping raise the bar across the board, proving that when the technology catches up to the talent, the entire industry benefits.
Brienne Thompson-Fields, 30
Program Director & Head Coach – Top Gun UK
📍 United Kingdom
Brienne Thompson-Fields has redefined what it means to lead from outside the U.S. cheerleading circuit. As the head coach and program director of Top Gun UK, she has built a legacy of excellence and creativity, helping elevate European cheer onto the global stage.
Her career includes 10 Summit titles, 6 NCA titles, 3 UCA championships, and multiple Grand Summit Champion wins. In 2022, she coached the first non-U.S. team to earn the Triple Crown, and her team Shadow became the first ever to receive a perfect score of 100.
Brienne has also made her mark internationally as a coach for Team England Youth Coed and All Girl, helping both earn silver medals at the ICU World Championships. Her teams have secured four All Star World Champion titles and multiple top-five finishes at The Cheerleading Worlds.
But perhaps her most significant achievement is how she’s helped shape the reputation and competitiveness of Level 1 cheerleading. Through groundbreaking choreography and athlete development, she’s proven that lower levels deserve just as much pride, performance, and recognition as the upper divisions.
“When Shadow first started, Level 1 wasn’t seen as particularly competitive or prestigious. Watching that shift happen—and knowing we were part of it—is something I’m incredibly proud of.”
Brienne’s choreography is all developed in-house, and her routines are known for pushing boundaries and raising expectations across divisions. She also choreographs for programs globally, with teams she’s worked with earning Summit titles, NCA championships, and national victories.
Although she holds a master’s degree in Contemporary History, Brienne couldn’t walk away from cheerleading after university. Her passion for coaching and developing young athletes kept her in the sport—and that passion shows in every athlete she trains.
“What inspires me is watching athletes grow—not just in skill, but as people. That’s the part I’ll never get tired of.”
Today, Brienne leads a thriving program in the south of England with 150 athletes under the Top Gun UK name. Her commitment to creative excellence, athlete empowerment, and inclusive team culture has made her one of the most influential coaches in the global cheer community.
Carmine Silano, 39
Founder & CEO – CheerSounds
📍 New York
Carmine Silano is the architect behind one of cheerleading’s most impactful innovations: the transformation of cheer music into a licensed, scalable, and professionally produced industry standard.
With a degree in Computer Science and a minor in Music Industry from Northeastern University, Carmine combined two passions—music production and software development—to build a dual business model unlike anything the cheer world had seen. On one side, CheerSounds operates as a record label, producing original tracks for teams across the globe. On the other, it functions as a SaaS platform that empowers users to create and customize music with ease. Together, the two businesses fuel one another—supporting coaches, athletes, producers, and creatives all under one roof.
“Cheer music used to be chopped-together MP3s. I knew it could be real music—legitimate, exciting, and industry-safe—all without losing the flair that makes cheer music unique.”
Carmine launched CheerSounds with a clear vision: automate the process, simplify access, and scale quality. That clarity led to a full embrace of copyright compliance, helping shift the industry toward fully licensed music between 2014 and 2016. Today, Carmine holds one awarded patent and two patents pending in automated music production and distribution, and his innovations have been featured in Cheer Biz News and recognized on their “35 Under 35” list in both 2015 and 2016.
He also serves on the USASF National Advisory Board, where he’s helped guide policy and platform integrity since 2015.
But beyond the infrastructure and innovation, Carmine’s work is driven by real-world impact: the energy on the mat when the music hits, the confidence it gives coaches, and the jobs it’s created in a space he helped legitimize.
“We create music that makes people move—and we build software that makes that music possible.”
Carmine continues to lead CheerSounds alongside his wife (who helped start the company in its earliest days) and their three children. Whether he’s sitting at a piano, writing code, or leg pressing 1,480 lbs at the gym, he’s always focused on one thing: pushing cheer forward, one beat at a time.
Dr. Maria Wisman, PT, 27
Founder, The Cheer Doctor
📍Ohio
Dr. Maria Wisman is changing the game in cheerleading—literally. As the founder of The Cheer Doctor, she blends elite athlete experience with medical expertise to help cheerleaders train smarter, recover faster, and perform at their highest level. A three-time gold medalist and former cheerleader for The Ohio State University and Team USA, Maria knows firsthand the physical demands of the sport.
Now a licensed physical therapist, she’s made it her mission to reduce injuries and improve performance for cheerleaders across the country. Through her business, she provides accessible strength and conditioning programs, injury prevention education, and athlete-centered support for teams that otherwise wouldn’t have access to professional resources.
Maria’s work isn’t just about physical training—it’s about equity. She’s leveling the playing field for cheer programs of all sizes, ensuring that every athlete has the tools to succeed. Her approach is grounded in care, innovation, and a deep commitment to giving back to the sport that shaped her.
From athlete to advocate, Maria is redefining what it means to lead in cheer—building a stronger, safer future for the athletes of today and tomorrow.
Cat Haley, 31
Founder – Cat Haley Cheerleading & The Cat Haley Method
📍 Connecticut
Cat Haley has spent more than two decades shaping the next generation of athletes—first as an elite performer and later as an educator, innovator, and advocate for injury prevention in cheerleading.
She began her journey in rural Maine, where access to all-star cheer was limited but her passion was undeniable. That drive led her to The Stingray Allstars, where she became the first out-of-state athlete to make the famed Orange team. In 2013, she helped lead them to an undefeated season and a World Championship title. She remained with the program through college, coaching Levels 1–5 and contributing to numerous wins at NCA, UCA, CHEERSPORT, and The Summit.
After returning to New England, Cat launched Cat Haley Cheerleading, offering clinics and choreography throughout the region. When the pandemic hit, she pivoted quickly—developing a virtual training program focused on flyer flexibility, jump technique, and safe progression. That program became The Cat Haley Method, which has since worked with thousands of athletes in 48 U.S. states and 7 countries, creating accessible, at-home training systems for all ages and skill levels.
“My goal has always been to teach athletes how to train smarter, not just harder—and to make education in injury prevention part of the norm in cheerleading.”
Cat’s method and voice are informed by experience. She’s a three-time ACL and meniscus injury survivor who turned her recovery into research, blending performance training with anatomical understanding. Her work prioritizes long-term athlete development, teaching safe technique that leads to stronger bodies and sustainable progress.
Beyond the mat, Cat is a gifted communicator. She regularly speaks at conferences, leads coach development sessions, and mentors professionals on adapting instruction for every kind of athlete. One of her most meaningful stories is about a young athlete with selective mutism, whose life was changed by Cat’s inclusive approach to coaching.
“That one moment reminded me how powerful cheerleading can be. Sometimes all it takes is one person to believe in you.”
Today, Cat continues to blend performance, passion, and purpose—creating a culture where every athlete can thrive, no matter their background or ability. Through her business, her story, and her mission, she’s become one of the most respected names in athlete education and development.
Celia Kiogima, 35
Senior Director – Champion Cheerleading
Former Head Cheer and STUNT Coach – Davenport University
📍 Michigan
Celia Kiogima has spent her career at the intersection of athlete development, program leadership, and industry-wide education. With a proven record of success in both collegiate cheer and STUNT, Celia is a standout leader whose influence reaches far beyond the mat.
As the Senior Director of Champion Cheerleading, she plays a pivotal role in shaping one of the industry’s most recognized training platforms—guiding staff, programs, and athletes across the country. Her journey with Champion began as a staff member and evolved into a leadership role, driven by her passion for teaching, learning, and developing meaningful relationships through cheer.
Celia is also a decorated former coach at Davenport University, where she led her teams to nine NCA National Championships, nine STUNT National Championships, and four STUNT Conference titles. Her success was never just about the scoresheets. For Celia, the proudest part of coaching has always been the people.
“The best accomplishment in my career isn’t a title—it’s the relationships built along the way.”
Known for her ability to connect across all levels of the sport, Celia’s influence spans campers, collegiate athletes, and fellow coaches. Whether she’s guiding a new generation of staff, mentoring athletes on the college floor, or strategizing from the director’s seat, her impact is consistent: she elevates those around her.
“This sport has transformed me. I’ve been an athlete, a coach, a staff member, and now a senior leader—and every chapter has taught me something new. And I’m just getting started.”
Celia Kiogima’s career is proof that you don’t have to choose between performance and purpose. Her leadership is built on both—and the industry is better because of it.
Charles Nathaniel Moore, 37
Owner & Head Coach – Triple Threat KC
📍 Missouri
For over 16 years, Charles Moore has used cheerleading as a tool for transformation—building not just strong athletes, but strong communities. As the owner and head coach of Triple Threat KC, Charles has established a program rooted in excellence, access, and heart. His gym is home to championship-caliber teams and athletes who routinely go on to earn college scholarships.
His journey began as a college senior who stumbled into coaching and found a calling. Since then, Charles has become known for his innovative training methods, empowering mentorship, and a leadership style centered on compassion and consistency. His athletes don’t just grow in skill—they grow in confidence, self-worth, and life readiness.
“Coaching and being part of a team has given me the chance to travel, grow, and give back. It’s not just about cheer. It’s about offering a positive outlet for kids who need it.”
Charles is especially passionate about making cheer accessible to every child, regardless of circumstance. Through free clinics, community events, church programs, and educational workshops, he uses cheer as a force for good—reaching young people where they are and helping them believe in where they can go. He regularly volunteers at camps and shares best practices with other coaches across the region.
One of his proudest moments has been coaching his daughter and watching her fall in love with the sport. That full-circle connection reminds him daily why he does what he does.
“If I won the lottery, I’d still coach—and no kid would ever pay a dime. That’s how much this means to me.”
Charles Moore’s impact isn’t just measured in wins and titles. It’s seen in the smiles of his athletes, the growth of his program, and the lives forever changed by his leadership.
Chantal Epp, 32
Founder & CEO – ClicknClear
Global Director – ParaCheer International
📍 London, UK
Chantal Epp has taken her passion for cheerleading and transformed it into global change—both through innovation in music licensing and groundbreaking inclusion for adaptive athletes.
As the Founder and CEO of ClicknClear, Chantal built a first-of-its-kind music licensing platform after Sony Music sued cheerleading in 2016 for copyright infringement. In response, she created a legal solution that is now used across major cheer events worldwide, securing global licenses with all major record labels and offering a seamless one-stop shop for using popular music in sports. Her company’s technology is now implemented at top-tier events in gymnastics, artistic swimming, and even the Olympic Games.
But Chantal’s impact doesn’t stop there. As an athlete and Director of ParaCheer International, she has helped launch adaptive cheerleading teams in 18 countries, mentoring programs in the U.S., China, and across Europe. In 2021, she performed at the Paralympic Flame Lighting Ceremony, and after returning to sport post-pregnancy, she helped her team take home gold at the ICU World Championships—cementing her as one of the most versatile and dedicated forces in cheer.
“My favorite accomplishment? Watching athletes in the adaptive division take the mat for the first time—knowing we helped create that opportunity.”
Chantal is also pioneering the future of cheerleading at the Paralympic level. Behind the scenes, she’s been working with international stakeholders to develop a new cheer division that meets the eligibility standards for the Paralympic Games—aiming for a landmark showcase debut in 2026.
“I’ve adapted partner stunt for wheelchair athletes, coached around the world, and one of our videos reached 27 million views. But what matters most is the doors we’re opening for the next generation of disabled athletes.”
From the ICU podium to viral videos to music compliance at the world’s biggest events, Chantal’s vision and hustle continue to redefine what’s possible in cheer—and ensure that no athlete is left behind.
Christopher Treherne, 39
Choreographer – V!ROC, Varsity Spirit
📍 Alabama
Chris Treherne is a seasoned veteran in the cheerleading world, with nearly 25 years of dedication to athletes, choreography, and the growth of the sport. From his early days at Thompson High School to becoming a nationally recognized choreographer, Chris has left his mark on nearly every level of cheerleading.
His journey began at ACE All-Stars, where he competed, coached, and helped open five additional locations across the Southeast. From winning a bronze medal at the inaugural Cheerleading World Championship to coaching teams to the top of the podium between 2009–2011, Chris established a track record of excellence. In 2016, he was named USASF Coach of the Year, a prestigious honor decided by coaches and gym owners nationwide.
Chris currently choreographs for V!ROC, Varsity Spirit’s premier choreography company, where he works with thousands of athletes each year. In just his first two seasons, he earned the Above & Beyond Award and was named Choreographer of the Year—a testament to his creativity, energy, and ability to bring out the best in every team he touches.
“It isn’t just experience that matters. It’s how you apply it—with creativity, communication, and relentless commitment to each athlete’s success.”
Chris’s influence stretches far beyond routines. Whether mentoring new coaches, leading creative direction for high-caliber teams, or developing elite All Star athletes, his impact is long-lasting.
“Being named USASF Coach of the Year was a humbling moment. To be recognized by your peers—out of 50,000 coaches—meant the world to me.”
From ACE to Alabama, and now V!ROC, Chris continues to inspire and innovate, helping shape the future of the sport one routine at a time.
Dahlston Delgado, 36
Founder – Dahlston Delgado Choreography
📍 Texas
There’s no one quite like Dahlston Delgado—a visionary choreographer whose work has helped propel cheerleading into the mainstream through the power of performance, imagination, and global impact.
Dahlston’s journey began in small-town gyms, but his talent took him far beyond the mat. Today, he’s one of the most in-demand creatives in the sport, known for his choreography on major platforms including the Macy’s Thanksgiving Day Parade, Netflix’s Cheer, NBC programming, and even Broadway’s Bring It On: The Musical. His ability to bring theatrical storytelling and hard-hitting score sheet precision into every routine makes him a standout among choreographers worldwide.
“He travels the world one eight-count at a time—fully invested in every client and always pushing boundaries.”
From Texas Tech and Navarro College to elite All Star Worlds teams, Dahlston’s work reflects innovation, authenticity, and the unique personality of each team he touches. His choreography isn’t just built to win—it’s built to move people.
He’s also co-producing an upcoming cheerleading TV series, further cementing his role in taking cheer from the sidelines to center stage.
“I don’t just choreograph routines—I create magic. I want audiences to feel something. I want athletes to own the spotlight.”
Dahlston Delgado has turned his creative vision into a global movement. Whether through televised performances, iconic stage productions, or unforgettable competition routines, his impact will be felt in the industry for generations to come.
Dawson Smith, 29
Cheer Coach – United Elite
📍Texas
Dawson Smith has quickly become one of the most respected names in D2 all-star cheerleading. As a coach at United Elite in Texas, Dawson has helped transform a small gym into a national powerhouse. His coaching style blends creativity with relentless attention to technique in both tumbling and stunting, setting a new standard for what’s possible at the D2 level.
In 2025 alone, Dawson led four teams to the D2 Summit, three of which made it to finals, and two captured first place. One of those teams earned the highest score across the entire D2 Summit competition. In the same season, United Elite brought ten teams to NCA—walking away with eight national championship titles and one superior award. The year prior, his teams dominated Youth Summit and D2 Summit with multiple championship wins on paid bids.
Dawson’s impact is about more than just trophies. He’s known for pouring his heart into each athlete, making them feel seen, believed in, and capable of greatness. His leadership has redefined expectations for small gyms and proven that D2 programs can compete—and win—at the sport’s highest levels.
What sets Dawson apart is his unwavering belief in his athletes and his ability to build a culture of confidence, excellence, and heart.
Diana Dragan, 25
Founder – The Cheer Buzz, LowerLevelsCheer & Cheerleading Tools
📍 Sweden
At just 25, Diana Dragan has emerged as one of the most impactful international voices in cheerleading media and education. Based in Sweden, she has built global platforms that amplify voices often overlooked—especially from lower levels and non-U.S. regions—and she’s done it with passion, purpose, and persistence.
Diana launched @lowerlevelscheer in 2016 to spotlight levels 1–4 teams rarely featured in traditional media. That effort evolved into The Cheer Buzz in 2020, which now reaches tens of thousands of athletes, coaches, and fans across the world. Most recently, she created Cheerleading Tools—a digital hub providing educational resources to help programs grow, especially those with limited access to clinics or conferences.
“Cheerleading is an underserved sport, especially internationally—and I’m committed to making it far more inclusive and accessible.”
Diana’s impact isn’t just measured in clicks or likes—though The Cheer Buzz has surpassed 5 million views on YouTube. What truly drives her is giving people the recognition, community, and inspiration they often never had.
“I didn’t leave the sport on my own terms. That’s what motivates me. I’m filling the gaps I wish existed when I was an athlete and coach.”
Her relentless consistency and sharp sense for content, digital strategy, and storytelling set her apart. She’s not waiting for the industry to catch up—she’s helping build what comes next.
Diana Dragan represents the future of cheerleading: global, digital, driven—and rooted in purpose.
Dru Downen, 27
Owner – Famous Athletics
📍Indiana
At just 19 years old, Dru Downen co-founded Famous Athletics with a bold vision and a deep belief in what was possible—even when the odds were stacked against her. Six years later, that vision has transformed into one of the fastest-growing programs in the Midwest, with more than 150 athletes across 10 teams, multiple Allstar Worlds podium finishes, and a reputation for creativity, excellence, and inclusion.
What started with just 7 athletes in 2019 has exploded into a powerhouse program. Famous Athletics has earned 3 second-place, 2 bronze, and 2 gold finishes at Allstar Worlds and was named the “Best Tumbling Facility” in Northwest Indiana by the Times in 2024—collecting the most votes across all categories and earning the President’s Award.
Beyond competition, Dru’s gym is known as a safe and welcoming space where athletes of all backgrounds feel at home. Her leadership focuses on building a family-first environment, emphasizing character, confidence, and belonging as much as skills and scores.
A trendsetter in every sense, Dru brings her design flair from her time at GlitterStarz into every detail—from standout uniforms to unforgettable routines. Her creativity shines on the mat and her heart leads off of it.
Dru Downen is living proof that with grit, vision, and relentless determination, you can build something extraordinary—no matter where you start.
Eric Rodriguez, 38
Owner – Global Mix Music
📍Texas
Eric Rodriguez has been part of the cheerleading world for more than 25 years, bringing a rare blend of athlete experience and creative talent to the music production side of the industry. He grew up in all-star, high school, and eventually coaching the University of Texas–Pan American before shifting full-time into music. Today, he runs Global Mix Music, a custom music production company known for creating original mixes that reflect the energy and identity of each team they work with.
Eric launched the company in 2014, but his start in music began much earlier—mixing tracks for his own team using cassette tapes and burned CDs. He made the leap to full independence two years ago, and since then, Global Mix Music has grown to include three additional producers, a full-time engineer, office staff, and a dedicated social media team. Each track is built from the ground up—complete with original voiceovers, instrumentation, and choreography-driven transitions.
His background in cheer gives him an edge when producing music that connects with athletes and coaches alike. He understands timing, flow, and how music can elevate a routine when it’s built with intention and creativity.
In addition to his work in music, Eric is a certified USASF/IASF legality official and has judged events around the world, including The Cheerleading Worlds, The Summit, and competitions across the U.S., U.K., Australia, Canada, and Central America.
His proudest accomplishment is turning what started as a personal passion into a thriving company that now helps programs around the world stand out with music that truly fits their vision.
Shakeem Soanes, 33
Owner – Dream Choreo | Coach – The Stingray Allstars
📍Georgia
Shakeem Soanes brings nearly two decades of experience in cheerleading and dance, blending technical precision, artistry, and deep mentorship into every team he touches. Starting as a stunt instructor at Cheer Factory in 2007, Shakeem’s journey has taken him around the world—from UCA Staff to The Stingray Allstars, where he coached Peach and Electric and served as a level director for the program.
Now in his 13th season with Stingrays, Shakeem is also the founder of Dream Choreo, a choreography company known not only for creative excellence but for compassion. During the height of the COVID-19 pandemic, Dream Choreo provided over $100,000 in free choreography services to support struggling programs around the world—cementing Shakeem’s belief that impact goes beyond the score sheet.
Shakeem holds degrees in both Business and Dance, and has trained extensively in contemporary, jazz, and hip hop. He cheered and danced in college, giving him a unique perspective that bridges athleticism and performance.
His influence is evident not just in championship routines, but in the lives of the athletes he’s coached—many of whom have gone on to become successful coaches, professionals, and leaders in their own right.
Shakeem’s career is rooted in giving back, elevating others, and carrying forward the lessons passed down to him. With integrity, style, and heart, he’s helping to shape the next generation of cheer and dance from the mat to the main stage.
Jalyn Linkletter, 31
Coach – Mac’s All Star Cheer
📍 Utah
Jalyn Linkletter is the kind of coach who transforms not just teams, but entire gym cultures. Since joining Mac’s All Star Cheer in 2019, she has been a driving force behind the program’s growth, competitiveness, and spirit. Known for her discipline, high standards, and deep belief in her athletes, Jalyn has helped usher in a new era of excellence at Mac’s—both on the scoreboard and in the lives of the athletes she mentors.
Under her leadership, Mac’s has racked up a long list of elite accolades, including two World Championship titles, multiple NCA and Summit victories, Cheersport wins, and a Triple Crown season for three teams. In 2024, all 11 of Mac’s teams made it to the Summit finals, a feat that speaks volumes about the strength of the gym’s program and Jalyn’s impact.
But beyond titles, Jalyn is respected for the culture she’s helped build. She brings in top choreographers, strategizes season plans, and leads with professionalism, integrity, and service. She’s organized fundraisers for St. Jude’s and supported sister gyms in times of hardship, reinforcing the cheer community’s values of unity and compassion.
Her influence extends far beyond routines. Jalyn is known for instilling discipline, confidence, and teamwork in her athletes through her own example. To the families and athletes at Mac’s, she’s more than a coach—she’s a mentor, a motivator, and the heartbeat of the gym. Simply put, Jalyn is cheer.
Jason Larkins, 40
Director – American Cheer
Host – Let’s Talk Cheer Podcast
📍 Bakersfield, CA
With over two decades in the sport, Jason Larkins has made an undeniable mark on cheerleading—as a coach, mentor, leader, and one of the industry’s most thoughtful voices. Since 2016, Jason has served as the Director of Cheer at American Cheer in California, where he’s developed a program rooted in excellence, consistency, and a true athlete-first philosophy.
A former World Champion with Team USA, Jason brings the perspective of elite performance to everything he does. His teams have captured national championships at NCA Collegiate, NCA All-Star, and The Summit, but what he’s most proud of is the culture he’s built—a place where families, athletes, and coaches take pride in showing up every day.
“I’m proud to run a program that people love being a part of. Something truly making a difference in the lives of young people.”
Off the mat, Jason is best known as the voice behind the Let’s Talk Cheer podcast, one of the most respected and widely followed shows in the cheer industry. Through weekly episodes, he shares advice, interviews leaders, and brings transparency to cheerleading’s toughest conversations—all while keeping it real and relatable.
Jason also speaks regularly at clinics and conferences across the country and was honored with Varsity’s Pinnacle Award for Coach of the Year in 2019.
“I just try to have a positive impact on the people in my sphere of influence.”
From his leadership in the gym to his influence across digital media, Jason Larkins continues to be a force for positivity, growth, and professional excellence in cheerleading.
John David Hanbery, 21
Director of Operations – Deep South Spirit
Founder – Just Sip | Co-Owner – Salute
📍 Mississippi
John David “Jd” Hanbery is a standout name in the future of cheer—an athlete, entrepreneur, and operations leader who’s building a legacy rooted in purpose, innovation, and heart. As Director of Operations at Deep South Spirit, Jd oversees programming and performance for one of the most respected programs in the region. A lifelong cheerleader, he trained at Deep South and Central Mississippi Cheerleading before joining the cheer team at the University of Mississippi, where he’s now entering his senior year.
Beyond the mat, Jd is the founder of Just Sip, a clean hydration brand designed for athletes. Frustrated by the lack of truly effective and healthy sports drinks on the market, he partnered with registered dietitian Jacey Lutz-Thiel to develop a formula that fuels performance without added sugar, dyes, or artificial ingredients. In less than a year, Just Sip has grown into a trusted name for cheerleaders and active teens looking for better choices.
Jd is also a co-owner of Salute, a mission-driven brand that gives back to nurses, doctors, EMTs, and first responders. Inspired by the story of his younger brother Drew—who survived bacterial meningitis thanks to the quick work of a medical team—Jd has made it his mission to honor those who serve others. Though Drew passed away at age six, his legacy lives on through Jd’s unwavering passion to give back.
Whether he’s strategizing for a top gym, building a clean sports drink from scratch, or championing healthcare heroes, Jd Hanbery brings leadership well beyond his years. With heart, hustle, and vision, he’s redefining what it means to be a leader in cheer.
Josh King, 39
Founder – Trixstar Athletic
📍 Australia
From warehouse logistics to the world stage, Josh King is proof that hustle, heart, and vision can take you anywhere. The Sydney-based entrepreneur is the founder of Trixstar Athletic, a cheerleading shoe brand launched in 2022 that has already expanded across Australia, New Zealand, and Europe.
What sets Josh apart is his unmatched blend of design savvy, commercial strategy, and relentless execution. After a career spanning Fox Sports, Skechers, Fairfax Media, and even the Australian Olympic Committee, Josh brought his experience in brand marketing, product development, and sports management into the cheer industry—recognizing a need for a cheer shoe athletes could trust and coaches could depend on.
“I wanted to make a difference in designing and developing a cheerleading shoe that athletes, parents, coaches, and gym owners can trust.”
Through Trixstar, Josh has done more than launch a product—he’s built a movement. From designing every detail of the shoe to managing supply chain logistics and crafting the brand’s go-to-market strategy, he’s made an impact on nearly every part of the business. And he’s done it while fostering relationships that earn long-term loyalty in a competitive market.
“There’s no room for being one-dimensional in the cheer world. I’ve gone from forklift driver to product designer, and I use every part of my journey to better connect with the people I serve.”
With a valid U.S. visa and a clear global vision, Josh is just getting started. Whether it’s through design, storytelling, or customer insight, his mission is clear: create a better, more trusted experience for the athletes at the heart of cheer.
Kaitlyn Lyday, 32
Director of Marketing and Social Media – USA Cheer
📍 Tennessee
Kaitlyn Lyday has competed on the mat, inspired on the mic, and now shapes the voice of the sport through her role as Director of Marketing and Social Media at USA Cheer. A three-time UCA College National Champion and three-time ICU World Champion with the U.S. National Team, Kaitlyn’s career has been defined by both elite performance and creative innovation.
Her passion for cheer began in an all-star gym that became her sanctuary—and eventually her launchpad. After making history as an athlete at Hofstra University (where she earned accolades in both cheer and STUNT), Kaitlyn turned her talents toward choreography, education, and digital storytelling. She spent years on UCA Staff and with V!ROC before stepping into a leadership role at USA Cheer.
“Cheerleading graced me with endless opportunities, a trustworthy community, and an incredibly fun life. I owe it to the sport to give back and inspire the next generation of girls who are in the same shoes I once wore.”
Whether she’s producing strategic content for the national governing body or teaching tens of thousands of athletes on TikTok, Kaitlyn is creating meaningful impact beyond the mat. Her signature blend of authenticity and technique makes her one of the sport’s most recognizable and respected digital educators.
“My story is different. I wasn’t destined to coach—I wanted to give back in my own way. Marketing, storytelling, and education became my way to elevate and protect the sport I love.”
Her proudest moment? Representing the United States—and her military family—on the world stage. Now, through every video, caption, and campaign, Kaitlyn continues to represent cheer with the same pride, precision, and passion that defined her time on the mat.
Kelsie Graham-Segars, 32
All Star Director & Operations Manager – Douglasville Cheer Stars
📍 Georgia
Kelsie Graham-Segars grew up in the very gym she now leads—Douglasville Cheer Stars—and today she’s transforming it into one of the most values-driven and community-focused programs in the country. From cheering as a young athlete to becoming All Star Director and Operations Manager, Kelsie has built a legacy rooted in growth, purpose, and people.
She began coaching at just 16, and by age 23 had stepped into program leadership when the previous director stepped down. What could have been the end of DCS’s All Star program became the beginning of a bold new chapter. Under her direction, the gym doubled enrollment, launched new prep and novice divisions, and now reaches over 1,000 athletes weekly with a staff of 47.
“I couldn’t bear the thought of athletes in our community losing access to what cheerleading had given me—confidence, purpose, and belonging. So I said yes. I was young, but I had a vision, and I wasn’t afraid to work for it.”
Kelsie also serves as Head Coach at Villa Rica High School, leading her teams to six region titles and six state championship qualifications. But for her, success is about more than trophies.
“What I’m most proud of isn’t a win on the mat—it’s the culture we’ve created. One where every athlete feels seen, valued, and empowered to grow into the best version of themselves.”
With weekly character lessons, a mission to bring LIFE into cheerleading, and a passionate team of coaches she now mentors, Kelsie is redefining what it means to lead in All Star cheer. Her long-term vision is clear: build athletes, build people, build community.
Kendall Hanbery, 35
Vice President – Deep South Spirit
📍 Florida
Kendall Hanbery has spent her life immersed in cheerleading—as an athlete, coach, director, and now as Vice President of Deep South Spirit, where she leads with passion, purpose, and a deep appreciation for what the sport means to families across the South.
Her cheer journey began on the sidelines as a school and All Star athlete, where she competed at the first-ever Cheerleading Worlds. That pioneering spirit carried into her coaching career, including her time as Director at Central Mississippi Cheerleading. Today, at Deep South Spirit, she’s focused on building more than just events—she’s building unforgettable experiences.
“Our goal is to create moments that families will remember forever. Whether it’s their first time stepping on the mat or a final senior sendoff, we’re here to make it magical.”
Kendall brings a unique blend of business leadership and heartfelt community-building to her role. From the backstage logistics to the on-stage spotlight, she ensures every athlete and coach feels supported and celebrated. Her commitment to excellence—and her love for the Gulf Coast she calls home—shines through in every event.
When she’s not producing standout competitions, she’s spending time with her family or enjoying the beach just down the road. For Kendall, it’s all about balance, joy, and keeping the spirit of cheerleading alive in everything she does.
Kodee Maxwell, 25
Co-Owner & Head Coach – Pure Allstars
📍 Australia
Kodee Maxwell is redefining what it means to be a coach in the modern cheer world—one inclusive, empowering practice at a time. As Co-Owner and Head Coach of Pure Allstars, Kodee leads with heart, vision, and a fierce commitment to developing every athlete who walks through his gym doors.
From the very start, Kodee’s philosophy has been simple: every athlete deserves a chance. That belief has helped him build a gym culture rooted in acceptance, support, and possibility—where athletes of all abilities are celebrated, respected, and pushed to reach their full potential.
“It doesn’t matter where you start. What matters is that you’re here—and we’re going to grow together.”
In just one tryout season, Kodee helped grow Pure Allstars from an extra small program to a large gym, while coaching numerous teams to state and national titles. He played a leading role in Australia’s first in-person Gold Globe and continues to encourage athletes from every local club to pursue excellence—not just his own.
One of Kodee’s most inspiring success stories comes from a parent whose daughter, born with a disability and told she had no future in gymnastics, is now performing advanced tumbling and stunts—thanks to Kodee’s belief in her and unwavering support.
Kodee’s coaching is technically sharp, emotionally attuned, and globally minded. His impact transcends trophies, shaping confident athletes and creating a generation that knows their worth—on and off the mat.
Kyle Nicholas Gadke, 39
Owner – Spirit FX
📍 Missouri
Kyle Nicholas, founder of Spirit FX, has been choreographing the evolution of cheerleading for over two decades—combining technical mastery, creative genius, and an unmatched dedication to the industry’s growth. His work has left a global footprint, earning top finishes at USASF Worlds, The Summit, D2 Summit, NCA College Nationals, and prestigious events across the U.S., Central and South America, and Europe.
Kyle’s legacy isn’t just built on banners and titles—it’s built on community. In 2014, he was named one of the industry’s “Top 35 Under 35” and runner-up for USASF Choreographer of the Year. Since then, he’s continued to break boundaries, launching Spirit FX Canada in 2019 and Spirit FX Championships in 2020, all while mentoring a team of creatives under a business model that prioritizes both excellence and mental well-being.
“Choreography is fun—but it’s hard. You miss weddings, funerals, holidays. I wanted to build a safe, supportive space where choreographers could thrive as artists and humans.”
A former coach, director, and international speaker, Kyle’s impact goes far beyond the mat. He’s dedicated to sharing knowledge openly—something he wished existed when he first started. Today, he speaks at conferences across Chile, Canada, Colombia, and Puerto Rico, giving others the tools to succeed.
For Kyle, the spirit of cheerleading lives in innovation, mentorship, and creating space for others to shine. And as he turns 40 later this year, his legacy is only just beginning.
Michael DeVos, 38
Head Coach – The California All Stars
📍 California
Michael DeVos has spent his career redefining what it means to be a coach, leader, and mentor in the cheerleading world. As a head coach for The California All Stars, Mike is known for transforming potential into excellence—building champions on and off the mat.
A world-class coach with multiple USASF Worlds medals—including gold, silver, and bronze—Mike’s journey hasn’t been without adversity. In 2025, he suffered a significant injury that sidelined him from traveling to Worlds. But in a full-circle moment, his team Black Ops secured the World Championship title, bringing home the gold in honor of their coach’s legacy and resilience.
“Even when I couldn’t stand beside them on the mat, I was still with them in every count. That gold medal symbolizes more than a win—it’s a reminder that perseverance always pays off.”
Mike’s athletes describe him as more than a coach. He’s a motivator, a friend, and a role model who listens deeply, trains intentionally, and inspires greatness in every athlete—no matter their skill level or background. His impact resonates through the athletes he’s mentored, the teams he’s built, and the culture of excellence he’s helped sustain within one of the most prestigious programs in the sport.
As cheerleading continues to grow globally, leaders like Michael DeVos are proving that greatness isn’t just about the titles you earn—it’s about how many people you elevate along the way.
Mike Lowe, 36
Spirit Frequency – A New Level Music Brand
📍 Tennessee
Mike Lowe’s journey through cheerleading has been anything but ordinary. Starting in the sport as a teenager with no experience—and inspired by a crush, a choreography session, and a little movie called Bring It On—Mike has since become one of the most recognizable voices and creative forces in the cheerleading industry.
As a cheer music producer, Mike is known for crafting emotionally driven, technically flawless mixes that elevate routines and resonate far beyond competition day. His work in 2025 includes producing the music for Blackman High School, the UCA High School National Champions, and the USA Junior Coed National Team, who captured gold at the ICU World Championships. These milestones weren’t just victories for the teams—they were personal triumphs in Mike’s lifelong journey through cheer.
As an announcer, Mike transforms events into experiences. He was the voice behind both the inaugural D2 Summit and Youth Summit, and has worked with 46+ competition brands, making his voice one of the most familiar and celebrated in cheerleading. At Youth Summit in 2025, he created a never-before-seen moment during a three-way tie reveal, captivating the audience and giving all three teams a golden celebration worthy of their accomplishments.
“Cheerleading gave me purpose. It gave me a passion. It got me out of an environment that would’ve been hard to escape without the drive and community this sport instills. I say it often and I’ll say it always—cheerleading saved my life.”
Mike’s story is one of perseverance, reinvention, and passion. From a world-class competitor to a trusted coach, and now a leader in music production and live events, his fingerprints are all over the sport. Through Spirit Frequency and his work with New Level Music, Mike continues to pour his heart into every mix and every moment—reminding us all why sound and spirit go hand-in-hand in cheer.
Nikki Faragalli, 36
Co-Owner & Head Coach – Cheer United
📍 Canada
Nikki Faragalli is more than just a gym owner—she’s a community builder, caregiver, and lifelong advocate for the growth of cheerleading in Canada. By day, she works as a nurse at her local hospital. By night, she leads Cheer United, one of Ontario’s fastest-growing cheer programs, with her best friend and business partner, Brittany Blasioli.
Nikki’s cheer journey began in high school and quickly transitioned into coaching after graduation. For 12 years, she and Brittany volunteered as high school cheer coaches, earning 10 provincial titles and 5 national championships. Their unwavering passion and leadership inspired them to open their own gym in 2019—with just three teams and about 50 athletes.
Today, Cheer United has grown to over 500 athletes and 25 teams, offering recreational and competitive cheer, tumbling, and clinics for all levels and ages. The gym is known for its family-first culture and unwavering positivity—something Nikki and Brittany have fiercely protected as their program has expanded.
“We absolutely adore the love and support from our athletes and families. Cheer United is a safe space for kids to grow and fall in love with the sport like we did.”
Nikki is ICU credentialed up to Level 7 and has coached every level from 1 through 6. Whether she’s teaching skills, supporting athletes emotionally, or building a stronger community from the inside out, her heart remains deeply tied to the values that started it all: passion, resilience, and unity.
From a dream to a thriving legacy, Nikki Faragalli represents what’s possible when love for cheer is paired with purpose and perseverance.
Paige Colon, 35
All Star Prep Director & Team Coach – The Stingray Allstars – Marietta
📍 Georgia | Age: 35
Paige Colon has become one of the most respected names in All Star Prep—and a trailblazer in redefining what excellence looks like in the 4.2 division. As the All Star Prep Director at The Stingray Allstars – Marietta, Paige has helped turn a once-overlooked division into one of the most competitive and celebrated at The Summit.
She currently coaches multiple teams, including North Paulding High School, Stingrays UV, and Stingrays Electric, and has guided athletes to Summit Championships, Georgia State Regional titles, a 2024 World Championship, and a 2025 Worlds Bronze Medal. Paige’s approach blends precision, positivity, and relentless preparation—earning her the reputation of being a coach who can lead any team to greatness.
“She studies the sport, pours energy into her athletes, and makes them believe they are unstoppable. She is an undeniable force in this industry.”
Her ability to connect with athletes, build trust, and cultivate confidence is unmatched. Whether it’s a high school squad or a Summit-bound 4.2 team, Paige creates championship-caliber environments rooted in care, structure, and belief.
Paige Colon isn’t just building winning teams—she’s building strong athletes who believe in themselves long after the music stops.
Peyton C. Del Toro, 27
Choreographer, Coach, Author – Del Toro Choreography / Motor City Cheer
📍 Michigan
Peyton Del Toro is a choreographer, coach, and author who believes in doing this work with imagination, integrity, and heart. As a limited owner and creative visionary at Motor City Cheer, she has become known for emotionally resonant routines that merge powerful storytelling with technical precision—most notably MCC’s Black Swan and Toreador programs.
In 2024, Peyton launched Rooted & Rising, a program designed to develop well-rounded athletes through a unique blend of conditioning, meditation, critical thinking, and public speaking. She’s also the author of Tumbling with Intention (2023) and Mind, Body, Sport (2024), with a third book, The Floor Is Sacred, set to release soon.
“I’ve choreographed viral routines, published books, and built programs—but nothing compares to becoming the coach I needed growing up.”
Peyton leads through a blend of choreography, ethics, and emotional depth. Her routines are as fierce as they are thoughtful. Her coaching style centers safety, inclusion, and personal growth. And her voice—whether on the mat or in print—has helped push the industry forward with purpose.
For Peyton, cheerleading isn’t just performance—it’s practice. It’s care. It’s revolution.
Shawn Magee, 32
Gym Owner, All Star & High School Coach – Louisiana Cheerz / LA Cheerz / Live Oak High School
📍 Louisiana
With a coaching résumé that rivals veterans twice his age, Shawn Magee has built a championship legacy across both All Star and school cheer. As the owner of Louisiana Cheerz Academy and head coach for Live Oak High School, Shawn has guided teams to over 25 national titles across UCA, NCA, NHSCC, D2 Summit, and more.
Under his leadership, LA Cheerz has grown into a regional powerhouse with major wins including multiple Cheersport National Championships from 2023 to 2025, eight NCA titles including a Herkie High Point Award with a 99.7 score, multiple Summit victories including a 99.2 at Level 4, eight NHSCC titles, six WSCC wins, and three ICU World Championships with Junior All Girl Team USA.
What sets Shawn apart is more than just the trophies—it’s the culture he’s created. From founding the “Mind Over Mat” wellness initiative to sharing tumbling tips and real talk on social media, Shawn leads with care, inclusivity, and a commitment to developing athletes beyond the mat.
He doesn’t just coach skills—he coaches confidence, resilience, and integrity. He’s setting the standard for what cheerleading leadership should look like.
Shawn Magee is a true innovator in the industry. Whether he’s leading a Worlds team, shaping a beginner’s first round-off, or mentoring other coaches, he brings purpose, passion, and positivity into everything he does.
Shelby Swartz, 30
Founder, Gym Owner, Head Coach – The Cheer Pitt Kansas City
Shelby Swartz’s cheerleading journey began when she was just nine years old, after starting gymnastics at just 18 months. Her passion was clear early on—by 12, she was already telling anyone who would listen that she wanted to own her own gym one day. That dream became a reality in 2017 when she founded The Cheer Pitt Kansas City. Since its inception, the gym has experienced explosive growth, moving from half a spring floor and 85 athletes to a state-of-the-art facility with three full floors and more than 300 athletes in 2025.
A former UCA staffer and Pittsburg State University cheerleader, Shelby has competed and coached at all levels of the sport. She was named Cheerleader of the Year by Cheerleader Magazine in 2011 and featured on its cover. Her leadership and coaching have helped shape athletes not just in skill, but in confidence and character.
In 2025, her program became the first Kansas-based gym to ever win The Summit—taking home the title in the U16 Level 4 division.
Shelby is equally proud of her impact off the mat. As a mom of three boys under the age of four, she leads with compassion, perspective, and balance. She’s built a culture where athletes feel valued, supported, and seen. Her gym offers inclusive programs, including a cheer abilities team and a Junior Coach Program, helping young athletes grow as leaders and role models.
Shelby’s work is a testament to what’s possible when passion meets purpose, and she continues to raise the bar for what a young female entrepreneur in cheerleading can achieve.
Keith Samuels, Jr. 34
Choreographer & Co-Founder, A&K Choreography / Prime Time Cheer & Dance
📍 Tennessee
Keith Samuels, Jr. is a powerhouse in the choreography world whose passion runs deeper than eight-counts and formations. Since his cheer journey began in 2006 with Infinity Allstars in Jacksonville, Florida, Keith has become a staple in the all-star community—both as a coach and as a creative force who pours heart and purpose into every performance he touches.
Having cheered with elite programs across the country—including Florida Elite Allstars, Heart of Texas, Pro Spirit, Rockstar Cheer Woodstock, and the University of Texas at Arlington—Keith’s diverse background informs his wide-ranging approach to creativity and team development. But it’s not just the skills or routines that define his work—it’s the connection. Keith is known for turning choreography relationships into lasting partnerships, becoming a trusted friend and mentor to the programs he serves.
His client list is filled with national champions and major event winners—including Cheersport, NCA, JAMfest, Summit, and Allstar Worlds—but Keith measures success by impact, not just trophies. His proudest moments come when athletes and coaches see him as more than a choreographer—as someone who truly understands their vision and helps them bring it to life.
Keith’s influence continues to grow through his role as a co-founder of Prime Time Cheer & Dance, where he’s expanding his reach as an event producer and innovator in the industry. His story is rooted in identity, purpose, and authenticity. Cheer gave him space to discover who he was—and now he gives that same power back to others every time he steps in the gym.
Teighlyr Sullivan, 37
Owner, Music Producer | Spirit of Texas All Star Director / Royal Custom Music
📍 Texas
Teighlyr Sullivan is the owner of Royal Custom Music and the All Star Director at Spirit of Texas, where he has built a powerhouse career both on the mat and behind the music. Since launching Royal Custom Music in 2008 and joining the New Level Music umbrella in 2012, Teighlyr has produced hundreds of mixes for some of the top teams in the world—including 50+ Summit-winning routines and 4 that captured gold at the Cheerleading Worlds.
A former athlete himself, Teighlyr cheered for Spirit of Texas from 2008 to 2014 before becoming a coach in 2012. In 2018, he was named the All Star Director. His coaching resume includes 16 NCA titles and leadership that has helped shape Spirit of Texas into one of the most respected names in cheerleading.
What sets Teighlyr apart is his dual impact on the industry—elevating athletes as a coach while sonically shaping the sport through his music. His relationships with clients run deep, and many have worked with him year after year. He sees that continued trust and collaboration as his greatest achievement: being the sound behind a team’s story and earning his place in their gym season after season.
Teighlyr’s work is built on passion, consistency, and community. He’s a believer in the rising generation of cheer professionals who once competed against each other and now lead the industry as coaches, producers, and creatives. Rather than standing apart, he sees himself as part of a united movement driving the sport forward—collaborating, innovating, and inspiring one mix at a time.
TJ Banas, 35
Owner, Head Coach – Superstar Athletics
📍 Pennsylvania
T.J. Banas is the owner and driving force behind Superstar Athletics, a gym known for its integrity-first approach, athlete-centered coaching, and competitive excellence. With more than 15 years in the industry, T.J. has coached hundreds of athletes across all levels and led numerous teams to championship titles, while never losing sight of his core mission: shaping young people into confident, capable individuals both on and off the mat.
He holds USASF certification through Level 7 and a degree in English Literature from Penn State University. As a former competitive athlete himself, T.J. has performed on some of cheer’s most prestigious stages—including UCA College Nationals and The Cheerleading Worlds. In 2022, he was named Bahama Royale Partner Stunt Champion, and in 2025, he coached his International Open Coed Level 6 team to an All Star Worlds title.
Beyond his athletic accolades, T.J. is a true hands-on coach. He continues to actively stunt and tumble alongside his athletes, ensuring they receive the most direct, precise instruction possible. His ability to demonstrate and refine technique across all skill levels fosters a high-trust, high-performance environment where athletes can thrive. Over 85 of his athletes have gone on to cheer at the collegiate level, with many earning national and world titles under his guidance.
In 2024, he introduced Superstar Athletics’ new athlete development program focused on mental resilience, leadership, and confidence-building—expanding his gym’s mission beyond physical training.
T.J.’s leadership is marked by humility, authenticity, and relentless passion. He doesn’t market his program as “the best.” Instead, he promises honest coaching, expert instruction, and a space where every athlete is seen, challenged, and supported. His story is one of consistency, care, and a lifelong commitment to the betterment of the sport.
Tyler Braasch, 25
Choreography Director & Coach – Cheer Tyme All Stars
📍 Pennsylvania
Tyler Braasch has been immersed in the world of cheerleading since childhood. From being an athlete at Cheer Tyme from 2004 to 2018, to earning championships at the University of Louisville, his journey has been built on deep roots and powerful ambition. While cheering for Louisville and GymTyme All Stars from 2018 to 2023, Tyler also served as Director of the Half-Year Program at GymTyme under Misti Hodges.
Now back home, Tyler has risen through the ranks to become Choreography Director at Cheer Tyme. Known for his creativity and technical mastery, he consistently produces innovative, rule-savvy routines that elevate the program to new heights. His recent successes include coaching the 2025 Medium Junior 4 D2 Summit Champions, Cheer Tyme Heart Stoppers, along with multiple other D2 and Regional Summit-winning routines.
Tyler’s impact stretches beyond Cheer Tyme. He’s a sought-after choreographer for high school, rec, and all star teams like Cumberland Valley HS and Central Dauphin HS. His accolades include the 2024 CANAM Choreography Award, the Big 33 Hall of Fame Legend honor, and serving five years as choreographer for the Big 33 Football Classic halftime show. In 2022, he was inducted into the Cheer Tyme Hall of Fame and named Coach of the Year in 2024.
Deeply committed to cheer as both a sport and a community, Tyler volunteers with special needs athletes, judges for IEP organizations, and attends USASF and Varsity conferences to continue learning and giving back. Even in the face of personal tragedy, including the loss of two close family members, Tyler has remained focused on supporting his athletes—mentoring them through challenges, promoting mental wellness, and prioritizing safety.
He continues to prove that leadership in cheer goes far beyond wins. With vision, heart, and relentless dedication, Tyler Braasch is shaping the future of the sport one routine at a time.
To the 2025 honorees—thank you for the work you do, the communities you build, and the example you set. Your leadership is felt far beyond the mat, and the future of our sport is brighter because of your influence. This list is just one moment of recognition in careers that are already transforming cheer from the inside out. We can’t wait to see what comes next.
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