Fierce Connection, an online education platform for gym owners and coaches, partnered with Varsity All Star in 2016 to expand access to educational materials throughout the all star cheer community.
Varsity All Star, part of the Varsity Spirit family of brands, positioned the collaboration as part of its broader efforts to support business growth and development within all star cheerleading.
“Our partnership with the Fierce Connection team is a great opportunity for Varsity All Star to get more involved in our mission of education,” said Brian Elza, then General Manager of Varsity All Star. “We have a deep respect for the work that Lark’s team at Fierce Connection has done on behalf of coach’s education, and we look forward to working together to provide even more access to educational materials to coaches across the country and overseas.”
Fierce Connection offered more than 200 hours of instructional video content focused on athlete progression, skill development, and business strategies. Its video series included monthly subscriptions, coaching assessments, and training from recognized names in the industry.
“We are proud of our ability to offer monthly educational subscriptions through Fierce Connection’s video series, and the annual opportunities for coaches to further their education through our website,” said Lark Wood, Founder and Operations Manager of Fierce Connection. “Teaming up with the team at Varsity All Star will enable us to reach a greater number of coaches with a comprehensive collection of educational videos.”
Fierce Connection’s platform remained available at fierceconnection.com, continuing to serve coaches with on-demand content created to support team and business development.
About Varsity Spirit
Varsity Spirit, based in Memphis, is part of the Varsity Brands portfolio and provides uniforms, educational camps, clinics, and competitions for cheer and dance. The company reaches nearly one million athletes annually and has played a role in the development of cheerleading since 1974. More at varsity.com and varsitybrands.com.
About Fierce Connection
Fierce Connection provides continuing education, staff training, and business development tools for the cheerleading industry. The platform includes over 200 hours of digital instructional content.
