Cyberattack Hits Varsity Brands, 65,000+ Affected
Varsity Brands suffers a major data breach, exposing personal information of 65,669…
Build-A-Bear Partners with Varsity Spirit for Cheer-Themed Collection
Build-A-Bear and Varsity Spirit introduce a cheer-themed collection with pop-ups and parties,…
Illinois Families Can Now File Claims in $82.5 Million Cheer Settlement
Illinois families who paid for Varsity Brands cheer events or apparel between…
KKR Finalizes $4.75 Billion Acquisition of Varsity Brands
KKR has completed the acquisition of Varsity Brands from Bain Capital and…
Cheer Rivals Clash in a New Trademark Dispute: Nfinity vs. Varsity
Nfinity has filed a lawsuit against Varsity Spirit, claiming trademark infringement. Get…
USASF Loses ‘Worlds’ Naming Rights Case
The U.S. All Star Federation's trademark lawsuit over "Worlds" marks ended in…
Inside KKR’s $4.75 Billion Varsity Brands Purchase
KKR’s acquisition of Varsity Brands for $4.75 billion brings significant changes, including…
Varsity Brands Sold for $4.75 Billion
In a major move for the sports and cheerleading industries, KKR &…
Cheerleading in the Olympics could redefine the sport and its future
The potential inclusion of cheerleading in the Olympics could revolutionize the sport,…
Varsity Brands, Bain Agree to $82.5 Million Antitrust Settlement
Bain Capital and its cheerleading giant Varsity Brands have agreed to an…