Final Notice Plan for Cheerleading Antitrust Settlement Reaches 2,681 Gyms
The Varsity Brands antitrust settlement notice plan has reached 2,681 gyms and…
New York Times Exposes the Hidden Truths Behind Varsity’s Control Over the Sport
In a New York Times expose, Varsity Spirit’s control over cheerleading is…
Cyberattack Hits Varsity Brands, 65,000+ Affected
Varsity Brands suffers a major data breach, exposing personal information of 65,669…
Build-A-Bear Partners with Varsity Spirit for Cheer-Themed Collection
Build-A-Bear and Varsity Spirit introduce a cheer-themed collection with pop-ups and parties,…
Illinois Families Can Now File Claims in $82.5 Million Cheer Settlement
Illinois families who paid for Varsity Brands cheer events or apparel between…
KKR Finalizes $4.75 Billion Acquisition of Varsity Brands
KKR has completed the acquisition of Varsity Brands from Bain Capital and…
Cheer Rivals Clash in a New Trademark Dispute: Nfinity vs. Varsity
Nfinity has filed a lawsuit against Varsity Spirit, claiming trademark infringement. Get…
USASF Loses ‘Worlds’ Naming Rights Case
The U.S. All Star Federation's trademark lawsuit over "Worlds" marks ended in…
Inside KKR’s $4.75 Billion Varsity Brands Purchase
KKR’s acquisition of Varsity Brands for $4.75 billion brings significant changes, including…
Varsity Brands Sold for $4.75 Billion
In a major move for the sports and cheerleading industries, KKR &…