Cheer Daily, the leading independent source for cheerleading news, is proud to announce its latest strategic partnership with Innovative Spiritwear and The All-Star Premiers, confirming a new official stop on the Cheer Daily Tour for the 2025–2026 season. The event will take place November 8–9, 2025 at the Credit Union of Texas Event Center in Allen, Texas.
This partnership brings together two of the cheer industry’s most influential and forward-thinking entities. Innovative Spiritwear has become a trusted name in custom performance apparel and event merchandising, offering fully integrated design, production, and on-site sales solutions for gyms nationwide. Founded in 2017, the company continues to set new standards in brand execution and gym profitability.
The All-Star Premiers, introduced in 2022, represents a new benchmark in pre-season event production. Designed to prepare athletes for the demands of competitive performance, each event includes full lighting and sound, structured warm-up rotations, expert critiques with audio feedback, video playback, and team banner recognition—culminating in a Parade of Athletes. These events are engineered to simulate a high-level competitive environment while maintaining a focus on athlete development and experience.
“We are very excited to partner with Cheer Daily to bring more visibility to The All-Star Premiers and Innovative Spiritwear. With the reach and social media presence of Cheer Daily, this partnership represents an exciting step forward in our advertising and marketing initiatives for The All-Star Premiers and Innovative Spiritwear,” said Kevin Jones, President/Owner.
A highly respected figure in the cheerleading industry, Jones has dedicated more than four decades to advancing the sport. He is the founder of America’s Best Championships and Spirit Innovations, both acquired by JAM Brands in 2008. Spirit Innovations was later acquired by Varsity in 2012. Jones was instrumental in the creation of the NCA All-Star National Championship, now recognized as the largest All-Star cheerleading event in the world, and he is also credited with designing the NCA Gold Megaphone trophy—the most iconic award in competitive cheer. His global contributions include producing and choreographing a segment of the 1996 Centennial Olympic Games Opening Ceremonies, titled “Welcome to the World.”
