A Different Perspective: Finding Strength in the Aftermath of NCA Weekend
In the wake of NCA Weekend, Lisa Aucoin shares a powerful perspective…
USA Cheer Hiring STUNT Operations Director
USA Cheer is seeking a STUNT Operations Director to oversee the growth…
Varsity Launches VARSITY: New Activewear Line for Cheer and Dance Athletes
Varsity has launched VARSITY, a new activewear collection inspired by the athleticism…
LA Rams Cheerleaders Collab Brings NFL Sideline Dreams to Australia
The Los Angeles Rams Cheerleaders are set to bring their expertise and…
Varsity Introduces Employee Ownership Program After KKR Acquisition
Varsity Brands, acquired by KKR in July, launches an employee ownership program,…
New American Academy of Pediatrics Guidelines Address 31% Concussion Rate in Cheerleading Injuries
The AAP’s latest cheer safety guidelines address growing injury rates, calling for…
Varsity Brands Faces $9.9 Million Lawsuit After Major Data Breach
Varsity Brands is being sued in a class-action lawsuit after a cyber…
Final Notice Plan for Cheerleading Antitrust Settlement Reaches 2,681 Gyms
The Varsity Brands antitrust settlement notice plan has reached 2,681 gyms and…
New York Times Exposes the Hidden Truths Behind Varsity’s Control Over the Sport
In a New York Times expose, Varsity Spirit’s control over cheerleading is…
Cyberattack Hits Varsity Brands, 65,000+ Affected
Varsity Brands suffers a major data breach, exposing personal information of 65,669…


