Industry News
$43.5M Settlement Between Varsity Brands and Cheer Gym Finalized
Varsity Brands and Fusion Elite All Stars have reached a $43.5 million…
Technology Meets Cheerleading
Cheer Replay by Cheer Technologies is revolutionizing competition cheerleading, offering precise video…
Cheerleading at Center of Landmark Supreme Court Copyright Ruling
The U.S. Supreme Court ruled that certain two-dimensional design elements on cheerleading…
Aloha Productions Merges with Varsity
On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger,…
Fierce Connection and Varsity All Star Partner to Expand All Star Cheer Education
In 2016, Fierce Connection and Varsity All Star formed a partnership to…
Varsity All Star Acquires Spirit Celebration
Varsity Spirit & Spirit Celebration announced this week that the two companies…
The JAM Brands announces merger with Varsity Spirit
In a company statement released this afternoon, Varsity Spirit and The JAM…
Varsity Brands Acquired by Charlesbank Capital Partners
Varsity Brands completed its acquisition by an investment group led by Charlesbank…
