AAU Cheerleading Joins Forces with The Open Championship Series for 2025 Junior Olympic Games
The Amateur Athletic Union (AAU) Cheerleading Division has announced a partnership with…
How Stay-to-Play Policies Squeeze Cheer Families
Cheer families already invest heavily in their athlete’s sport, but Stay-to-Play policies…
Association for International All-Star (AIA) Launches with Mission to Expand Global Opportunities in All-Star Cheer and Dance
The Association for International All-Star (AIA) has officially launched, introducing a global…
NBC Orders Cheerleading Comedy Pilot “Stumble” With Monica Aldama as Executive Producer
NBC is diving into the world of competitive cheerleading with a fresh…
Varsity Brands Secures Investment from Elite Athlete-Focused Firm to Fuel Growth
Varsity Brands has announced a strategic investment from Patricof Co (P/Co), a…
Varsity Implements New Security Measures Following March 1 Incident
Varsity Spirit is implementing new security measures and offering spectator refunds following…
Next Generation Gym Owners & The Open Championships Announce Strategic Partnership
Next Generation Gym Owners and The Open Championships have partnered to provide…
A Different Perspective: Finding Strength in the Aftermath of NCA Weekend
In the wake of NCA Weekend, Lisa Aucoin shares a powerful perspective…
USA Cheer Hiring STUNT Operations Director
USA Cheer is seeking a STUNT Operations Director to oversee the growth…
Varsity Launches VARSITY: New Activewear Line for Cheer and Dance Athletes
Varsity has launched VARSITY, a new activewear collection inspired by the athleticism…
