From Dallas to Beijing: Rebel Athletic’s Historic Runway on the Great Wall

Rebel Athletic, a beacon of innovation in cheer and dance fashion, has etched a historic mark by orchestrating the first-ever American fashion show on the majestic Great Wall of China.

Cheerleading’s Olympic Dream Deferred

The path to the Olympics for cheerleading faced a recent detour as the LA 2028 games made their sports selections.

One Bow at a Time

Every cheerleader knows the significance of the bow—it's the cherry on top, the final touch that completes the ensemble. Beyond its aesthetic appeal, it symbolizes readiness, ambition, and identity. Join…

$43.5M Settlement Between Varsity Brands and Cheer Gym Finalized

Varsity Brands and Fusion Elite All Stars have reached a $43.5 million settlement, approved by a federal judge, addressing claims of monopolizing the cheer competition and apparel market.

Navigating Gym-Hopping in All Star Cheer

Before making a leap from your current cheer team, remember the value and guidance it has provided, and weigh the potential pros and cons of a switch.

Technology Meets Cheerleading

Cheer Replay by Cheer Technologies is revolutionizing competition cheerleading, offering precise video reviews that enhance communication between judges and coaches while embracing the future of sports technology.

Cheri Jensen

The Lost Art of Technique

Mastering cheerleading stunts is about perfecting grip and technique, not just strength.

Transitioning From All Star to Collegiate Cheerleading

From mastering game day cheers to tumbling on unforgiving floors, collegiate cheerleading offers a rich tapestry of experiences, building on an athlete's all star foundation.

Varsity Brands Settles Antitrust Suit for $43.5 Million Amid Ongoing Legal Battles

Varsity Brands agrees to a $43.5 million settlement in an antitrust lawsuit filed by Fusion Elite All Stars, addressing claims of monopolistic practices. Varsity also faces other legal challenges, including…

USA Cheer Gains Official Recognition from US Olympic & Paralympic Committee

USA Cheer has been officially recognized by the US Olympic & Paralympic Committee as an Affiliate Sports Organization, marking a significant milestone for cheerleading's growth and visibility. Learn more about…