Fierce Connection and Varsity All Star Partner to Expand All Star Cheer Education
In 2016, Fierce Connection and Varsity All Star formed a partnership to increase access to educational tools for all star coaches and gym owners.
Varsity All Star Acquires Spirit Celebration
Varsity Spirit & Spirit Celebration announced this week that the two companies have merged.
ESPN Wide World of Sports at Walt Disney World Resort Announces Mega Cheerleading, Dance Team Venue
In 2016, ESPN Wide World of Sports and Varsity Spirit announced plans for the first venue in the world designed exclusively for cheerleading and dance competitions, marking a major moment…
The JAM Brands announces merger with Varsity Spirit
In a company statement released this afternoon, Varsity Spirit and The JAM Brands will both continue to operate each company separately.
Varsity Brands Acquired by Charlesbank Capital Partners
Varsity Brands completed its acquisition by an investment group led by Charlesbank Capital Partners in December 2014.
