USASF Files Lawsuit Over Trademark Dispute
The United States All Star Federation Inc. (USASF) has filed a trademark infringement lawsuit against two startups, accusing them of using event names and logos that closely resemble its own.…
Cheerleading Steps Closer to the Olympics with IOC’s Full Recognition
Today, the cheerleading world celebrates a groundbreaking moment as the International Cheer Union (ICU) receives full recognition from the International Olympic Committee (IOC). Announced during the 138th IOC Session in…
Cheerleading Achieves Full Recognition by the International Olympic Committee
Cheerleading has reached a historic milestone as the International Olympic Committee grants full recognition to the International Cheer Union. Learn more about this monumental achievement and what it means for…
Kendall Jenner Tries Cheer Stunting With Navarro’s Best—Could She Make the Mat?
Kendall Jenner put her cheer skills to the test on The Ellen DeGeneres Show with help from the Navarro College squad! The Cheer fan got lifted into a prep stunt…
Top 75 Colleges to Cheer (2017)
We’re excited to present our Top Colleges to Cheer for 2017. We’ve made a commitment to ranking colleges by a variety of factors. It’s not about who wins the most…
Cheerleading at Center of Landmark Supreme Court Copyright Ruling
The U.S. Supreme Court ruled that certain two-dimensional design elements on cheerleading uniforms can be protected by copyright, reshaping how uniform design is treated under federal law.
Aloha Productions Merges with Varsity
On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger, bringing Aloha’s cheer and dance events under Varsity’s umbrella. Aloha founder Tammy Van Vleet and her team will…
Fierce Connection and Varsity All Star Partner to Expand All Star Cheer Education
In 2016, Fierce Connection and Varsity All Star formed a partnership to increase access to educational tools for all star coaches and gym owners.
Varsity All Star Acquires Spirit Celebration
Varsity Spirit & Spirit Celebration announced this week that the two companies have merged.
ESPN Wide World of Sports at Walt Disney World Resort Announces Mega Cheerleading, Dance Team Venue
In 2016, ESPN Wide World of Sports and Varsity Spirit announced plans for the first venue in the world designed exclusively for cheerleading and dance competitions, marking a major moment…
