How United Elite Conquered The Summit
United Elite Cheer has achieved remarkable success this year, sweeping wins at…
Cheer Rivals Clash in a New Trademark Dispute: Nfinity vs. Varsity
Nfinity has filed a lawsuit against Varsity Spirit, claiming trademark infringement. Get…
USASF Loses ‘Worlds’ Naming Rights Case
The U.S. All Star Federation's trademark lawsuit over "Worlds" marks ended in…
Nicole Nichols Named Head Coach as UWG Welcomes STUNT
Nicole Nichols transitions to a full-time coaching role at UWG, preparing to…
Columbia College Adds Cheerleading to Athletics Program
Columbia College is thrilled to announce the addition of cheerleading to its…
Inside KKR’s $4.75 Billion Varsity Brands Purchase
KKR’s acquisition of Varsity Brands for $4.75 billion brings significant changes, including…
Varsity Brands Sold for $4.75 Billion
In a major move for the sports and cheerleading industries, KKR &…
Fire and Ice Allstars Gym Vandalized
In a heart-wrenching incident, Fire and Ice Allstars in Pittsburgh faced extensive…
Breaking Down the Excitement of The World Games and The World Games Series Rules
With this weekend’s European Championships kicking off the journey to The World…
Police Urge Victims to Come Forward After Georgia Cheer Coach Arrested on Child Sex Crime Charges
Charles A. Moore, 34, a former cheerleading coach, has been arrested again…