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The ICU names Karl Olson President as World Cheerleading Championships begin, marking a leadership transition during a key week for the sport.

Jeff Webb spent more than five decades shaping the modern cheerleading industry, founding UCA and building Varsity Spirit while helping transform cheerleading from a sideline activity into a global competitive sport.

Jeff Webb (July 1, 1949 – March 19, 2026), the entrepreneur widely credited with transforming competitive cheerleading into a global industry, passed away March 19, 2026 at the age of 76 in Memphis, Tennessee. He was the founder of Varsity Spirit and one of the most influential figures in the history of the sport of […]