New York Times Exposes the Hidden Truths Behind Varsity’s Control Over the Sport
In a New York Times expose, Varsity Spirit’s control over cheerleading is…
NFL Cheerleaders ‘Removed’ From Sideline Before Primetime Game
Arizona Cardinals cheerleaders were pulled from the sidelines during Monday night’s primetime…
Cyberattack Hits Varsity Brands, 65,000+ Affected
Varsity Brands suffers a major data breach, exposing personal information of 65,669…
Texas Middle School Cheerleaders Suffer Burns After Coach’s Punishment
Thirteen cheerleaders from Evans Middle School in Lubbock, Texas, suffered first- and…
Build-A-Bear Partners with Varsity Spirit for Cheer-Themed Collection
Build-A-Bear and Varsity Spirit introduce a cheer-themed collection with pop-ups and parties,…
Xavier University Announces New Head Cheerleading Coach
Xavier University has named Kelsey Reddy Bezerra, a former captain and alumna,…
Dynasty Spirit Elite Joins Cheer Athletics as Cheer Athletics Philadelphia
Dynasty Spirit Elite All Stars is now Cheer Athletics Philadelphia, offering new…
2025 US National Team Tryouts Now Open
Are you ready to represent Team USA at the ICU World Cheerleading…
Albright College to Launch STUNT as Varsity Sport
Albright College is adding STUNT to its varsity sports lineup in 2025-26,…
Jordan Chiles Takes Olympic Bronze Appeal to Swiss Supreme Court
As Jordan Chiles fights to regain her Olympic bronze, we explore how…