Ferris State Adds STUNT as a New Varsity Sport Starting Fall 2025
Ferris State University is adding STUNT, a fast-growing female sport based on…
Simone Biles Sparks Debate Over Cheerleading Skills
Simone Biles’ Instagram comment about cheerleading skills sets off a heated debate,…
Illinois Families Can Now File Claims in $82.5 Million Cheer Settlement
Illinois families who paid for Varsity Brands cheer events or apparel between…
ASWC Adds New Paid Bid Opportunities for Level 6 & 7 Teams
The Allstar World Championship expands to include Level 6 & 7 teams,…
KKR Finalizes $4.75 Billion Acquisition of Varsity Brands
KKR has completed the acquisition of Varsity Brands from Bain Capital and…
Transylvania University to Launch STUNT
Transylvania University is launching a STUNT program for the 2025-26 school year,…
Did You Know? Kendra Scott Supports Cheerleaders with Fundraisers and Cheer-Themed Jewelry!
Discover how Kendra Scott supports cheerleading fundraisers through their Kendra Gives Back…
Miranda Lambert’s Secret Life as an Undercover Cheerleader
Miranda Lambert once used her cheerleading uniform as a disguise for an…
The Spirit Network Taps Dan Kessler as Vice President
The Spirit Network (TSN) welcomes Dan Kesslerbas Vice President.