Florida Board of Education Approves NIL Deals for High School Student-Athletes
Florida high school student-athletes can now make money off their name, image,…
The Dallas Cowboys Cheerleaders Just Announced Their 2024 Team
The 2024 Dallas Cowboys Cheerleaders team has been announced! Find out if…
High School Cheer Coach Fatally Struck by Stray Bullet During Convention
A dedicated high school cheer coach from Jasper ISD, was tragically killed…
Cheer Rivals Clash in a New Trademark Dispute: Nfinity vs. Varsity
Nfinity has filed a lawsuit against Varsity Spirit, claiming trademark infringement. Get…
USASF Loses ‘Worlds’ Naming Rights Case
The U.S. All Star Federation's trademark lawsuit over "Worlds" marks ended in…
Nicole Nichols Named Head Coach as UWG Welcomes STUNT
Nicole Nichols transitions to a full-time coaching role at UWG, preparing to…
Columbia College Adds Cheerleading to Athletics Program
Columbia College is thrilled to announce the addition of cheerleading to its…
Inside KKR’s $4.75 Billion Varsity Brands Purchase
KKR’s acquisition of Varsity Brands for $4.75 billion brings significant changes, including…
Varsity Brands Sold for $4.75 Billion
In a major move for the sports and cheerleading industries, KKR &…
Fire and Ice Allstars Gym Vandalized
In a heart-wrenching incident, Fire and Ice Allstars in Pittsburgh faced extensive…