February 2 and the Pom Pon
February 2 marks the day the modern cheer pom-pom was patented, formalizing…
How American Cheerleader Became Cheerleading’s First Magazine
Launched in January 1995, American Cheerleader became the first magazine devoted exclusively…
Celebrating 127 Years of Cheerleading
On November 2, we celebrate 127 years of cheerleading—from Johnny Campbell's first…
Why Body Positivity in Cheer Starts With Listening to Athletes
Updated Uniforms That Fit the Moment—Not Just the Body Cheerleading is a…
Bring It On Turns 25: Tony Gonzalez on the Sequels, Stunts, and the Truth Behind the Legacy
From no body doubles to behind-the-scenes truths, Tony Gonzalez reflects on Bring…
Bring It On Celebrates their Golden Birthday: 25 Behind-the-Scenes Stories That Made the Movie a Legend
Twenty-five years ago, a modest high school cheer movie hit theaters and…
Looking Back: The 2010 Court Decision That Reshaped Cheerleading History
A detailed retrospective on the influential 2010 ruling declaring cheerleading not a…
The Legendary History of Cheerleading’s Spirit Stick
The Spirit Stick, one of cheerleading’s most cherished and iconic traditions, originated…
ESPN Wide World of Sports at Walt Disney World Resort Announces Mega Cheerleading, Dance Team Venue
In 2016, ESPN Wide World of Sports and Varsity Spirit announced plans…
Varsity Brands Acquired by Charlesbank Capital Partners
Varsity Brands completed its acquisition by an investment group led by Charlesbank…
