Build-A-Bear Partners with Varsity Spirit for Cheer-Themed Collection
Build-A-Bear and Varsity Spirit introduce a cheer-themed collection with pop-ups and parties, celebrating team spirit and personalization. Explore the new line at Build-A-Bear stores and online.
Xavier University Announces New Head Cheerleading Coach
Xavier University has named Kelsey Reddy Bezerra, a former captain and alumna, as the new head cheerleading coach.
Dynasty Spirit Elite Joins Cheer Athletics as Cheer Athletics Philadelphia
Dynasty Spirit Elite All Stars is now Cheer Athletics Philadelphia, offering new cheer and dance opportunities under the Cheer Athletics program.
2025 US National Team Tryouts Now Open
Are you ready to represent Team USA at the ICU World Cheerleading Championships? 2025 tryouts for the All-Girl and Coed Premier Teams are now open for registration!
Albright College to Launch STUNT as Varsity Sport
Albright College is adding STUNT to its varsity sports lineup in 2025-26, enhancing its athletic program and offering new opportunities for female athletes.
Jordan Chiles Takes Olympic Bronze Appeal to Swiss Supreme Court
As Jordan Chiles fights to regain her Olympic bronze, we explore how this high-profile case could impact sports like cheerleading and its journey to Olympic inclusion.
Ferris State Adds STUNT as a New Varsity Sport Starting Fall 2025
Ferris State University is adding STUNT, a fast-growing female sport based on cheerleading, as a varsity team starting Fall 2025.
Simone Biles Sparks Debate Over Cheerleading Skills
Simone Biles’ Instagram comment about cheerleading skills sets off a heated debate, sparking responses from both cheer and gymnastics communities.
Illinois Families Can Now File Claims in $82.5 Million Cheer Settlement
Illinois families who paid for Varsity Brands cheer events or apparel between 2016 and 2024 are now eligible for compensation under an $82.5 million settlement.
ASWC Adds New Paid Bid Opportunities for Level 6 & 7 Teams
The Allstar World Championship expands to include Level 6 & 7 teams, adding over 60 Paid Bid events for the 2024-2025 season.
