KKR Finalizes $4.75 Billion Acquisition of Varsity Brands

KKR has completed the acquisition of Varsity Brands from Bain Capital and Charlesbank in a deal valued at $4.75 billion. KKR plans to implement an employee equity program as part…

Transylvania University to Launch STUNT

Transylvania University is launching a STUNT program for the 2025-26 school year, becoming one of the first NCAA Division III schools to do so. Learn more about this exciting new…

Did You Know? Kendra Scott Supports Cheerleaders with Fundraisers and Cheer-Themed Jewelry!

Discover how Kendra Scott supports cheerleading fundraisers through their Kendra Gives Back program and offers cheer-themed jewelry for the perfect touch!

20 Signs You’re A Cheer Coach

If you can’t listen to music without thinking of new routines or consider Disney World a second home, these 20 signs prove you’re a cheer coach at heart.

Miranda Lambert’s Secret Life as an Undercover Cheerleader

Miranda Lambert once used her cheerleading uniform as a disguise for an undercover mission, helping her parents' private investigation business when she was just 15.

The Spirit Network Taps Dan Kessler as Vice President

The Spirit Network (TSN) welcomes Dan Kesslerbas Vice President.

Celebrating 24 Years of “Bring It On”: 21 Behind-the-Scenes Secrets You Didn’t Know

On the 24th anniversary of "Bring It On," we're spilling the tea on 21 behind-the-scenes secrets that made this cult classic an enduring hit. Ready? OK!

Our Response to Cheer Theory’s Accusations

Recently, Cheer Theory posted on X claiming that Cheer Daily copied their meme about cheerleading being an Olympic sport. Here are the facts: Original Content and Timing Cheer Daily published…

Former Cheerleading Star Jasmine Moore Shines in Paris Olympics

Jasmine Moore, former Spirit of Texas cheerleader, makes Olympic history as the first U.S. woman to medal in both the long jump and triple jump.

George Mason Athletics Welcomes Holly Jones as New Head Coach

George Mason Athletics has announced Holly Jones as the new head coach of the George Mason cheerleading program. With 16 years of coaching and nearly 30 years in the sport,…