Cheer Rivals Clash in a New Trademark Dispute: Nfinity vs. Varsity
Nfinity has filed a lawsuit against Varsity Spirit, claiming trademark infringement. Get all the details on this important legal battle in the cheerleading industry.
USASF Loses ‘Worlds’ Naming Rights Case
The U.S. All Star Federation's trademark lawsuit over "Worlds" marks ended in defeat, with a judge ruling the terms too generic to protect. The decision allows rival cheerleading organizations to…
Nicole Nichols Named Head Coach as UWG Welcomes STUNT
Nicole Nichols transitions to a full-time coaching role at UWG, preparing to launch STUNT as an official sport and driving the cheer program to new heights.
Columbia College Adds Cheerleading to Athletics Program
Columbia College is thrilled to announce the addition of cheerleading to its athletic program, starting Fall 2024. Led by experienced coach Holly Sawyers, the new cheer team aims to boost…
Inside KKR’s $4.75 Billion Varsity Brands Purchase
KKR’s acquisition of Varsity Brands for $4.75 billion brings significant changes, including equity ownership for all employees. Explore the impact on the company and the sports apparel industry.
Varsity Brands Sold for $4.75 Billion
In a major move for the sports and cheerleading industries, KKR & Co is acquiring Varsity Brands from Bain Capital for $4.75 billion.
Fire and Ice Allstars Gym Vandalized
In a heart-wrenching incident, Fire and Ice Allstars in Pittsburgh faced extensive vandalism early Monday morning. Despite the destruction, the gym's community quickly rallied to clean up and support each…
Breaking Down the Excitement of The World Games and The World Games Series Rules
With this weekend’s European Championships kicking off the journey to The World Games, we're breaking down the rules, schedules, and qualifications for The World Games 2025 in Chengdu and the…
Police Urge Victims to Come Forward After Georgia Cheer Coach Arrested on Child Sex Crime Charges
Charles A. Moore, 34, a former cheerleading coach, has been arrested again on charges of sexual exploitation of children. Authorities urge any additional victims to come forward as the investigation…
Westside Gymnastics & Cheer Permanently Closing After Devastating Fire
Westside Gymnastics & Cheer, a beloved institution in Indianapolis, is closing permanently after a devastating fire. Known for its significant impact on young athletes and recent viral fame on Cheer…
