$43.5M Settlement Between Varsity Brands and Cheer Gym Finalized
Varsity Brands and Fusion Elite All Stars have reached a $43.5 million…
Varsity Brands Settles Antitrust Suit for $43.5 Million Amid Ongoing Legal Battles
Varsity Brands agrees to a $43.5 million settlement in an antitrust lawsuit…
USASF Files Lawsuit Over Trademark Dispute
The United States All Star Federation Inc. (USASF) has filed a trademark…
Cheerleading Achieves Full Recognition by the International Olympic Committee
Cheerleading has reached a historic milestone as the International Olympic Committee grants…
Kendall Jenner Tries Cheer Stunting With Navarro’s Best—Could She Make the Mat?
Kendall Jenner put her cheer skills to the test on The Ellen…
Cheerleading at Center of Landmark Supreme Court Copyright Ruling
The U.S. Supreme Court ruled that certain two-dimensional design elements on cheerleading…
Aloha Productions Merges with Varsity
On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger,…
Fierce Connection and Varsity All Star Partner to Expand All Star Cheer Education
In 2016, Fierce Connection and Varsity All Star formed a partnership to…
ESPN Wide World of Sports at Walt Disney World Resort Announces Mega Cheerleading, Dance Team Venue
In 2016, ESPN Wide World of Sports and Varsity Spirit announced plans…
The JAM Brands announces merger with Varsity Spirit
In a company statement released this afternoon, Varsity Spirit and The JAM…