Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
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82 Articles

AASCF Does It Again: Nationals 2025 Sets New Participation Record

AASCF Nationals 2025 hits 2,550 teams and 12,750 athletes, marking the third…

Shane James

Deep South Spirit Announces Free Admission for Kids 10 & Under

Deep South Spirit announces free admission for spectators 10 & under at…

Shane James

Cheer Daily Partners with Redline Championships for 2025–2026 Season

Cheer Daily has announced a strategic media partnership with Redline Championships for…

Shane James

Kirsten Dunst Isn’t Returning to Bring It On

Kirsten Dunst rules out a return to Bring It On, offering a…

Shane James

Capacity Reached Early as AASCF Nationals 2025 Expands to Record Size

AASCF Nationals 2025 has closed entries nearly three weeks early, confirming the…

Shane James

USA Cheer Captures Gold in Historic Cheerleading Pom Doubles Debut at World Games

USA Cheer’s Pom Doubles team of Sydney and Allison earned a historic…

Shane James

Cheerleading Injury Rates Fall to Lowest in Years, Says USA Cheer

With catastrophic injuries nearly eliminated and ER visits far lower than other…

Shane James

Looking Back: The 2010 Court Decision That Reshaped Cheerleading History

A detailed retrospective on the influential 2010 ruling declaring cheerleading not a…

Shane James

Inside the Varsity Pro League: Everything You Need to Know About Cheerleading’s Bold New Era

Cheerleading is going pro. Varsity Spirit's new Pro Cheer League brings paid…

Shane James

Varsity Launches the Worlds First Pro Cheer League

Varsity Spirit has announced the official launch of the Pro Cheer League,…

Shane James