Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
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82 Articles

THE ONE and Prime Finale Merge Events for 2026

The ONE and Prime All Star Finale merge to launch THE ONE…

Shane James

Exclusive Clip and Q&A with Jarrett Austin Brown and Arianna Davis from NBC’s Stumble

Get an inside look at NBC’s Stumble with stars Jarrett Austin Brown…

Shane James

The Open Championship Series and Deep South Spirit Reach Landmark Settlement, Ending ICU and IASF Restrictions

The Open Championship Series and Deep South Spirit have reached a landmark…

Shane James

REVIEW: Why “Stumble” Will Be the Best Cheer Show Ever Made

Created by Liz and Jeff Astrof and executive produced by Monica Aldama,…

Shane James

AASCF Nationals to Permanently Move to the Gold Coast from 2026

In an exclusive shared with Cheer Daily, the Australian All Star Cheerleading…

Shane James

Everything We Know About NBC’s New Cheer Comedy ‘Stumble’

NBC's Stumble premieres November 7, 2025. From competitive chaos to comedic falls,…

Shane James

NBC’s Stumble Is the Cheer Show We’ve Been Waiting For

NBC’s upcoming comedy Stumble steps into the spotlight with real cheer credibility.…

Shane James

Paramount Strikes Deal With Varsity’s Pro Cheer League

Paramount and Varsity Spirit just made cheer history. A new broadcast deal…

Shane James

All the Guest Stars Appearing on Stumble, NBC’s New Cheerleading Sitcom

NBC’s Stumble is bringing serious cheer drama—and comedy—this season. Here’s every guest…

Shane James

Minnesota Proclaims November 2 as Cheerleading Day

ST. PAUL, MN — The State of Minnesota has officially proclaimed November…

Shane James