Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
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77 Articles

The Rise of Cheer Athletics

Cheer Athletics has revolutionized competitive cheerleading. From its humble beginnings in Dallas…

Shane James

How United Elite Conquered The Summit

United Elite Cheer has achieved remarkable success this year, sweeping wins at…

Shane James

Cheerleading at Center of Landmark Supreme Court Copyright Ruling

The U.S. Supreme Court ruled that certain two-dimensional design elements on cheerleading…

Shane James

Fierce Connection and Varsity All Star Partner to Expand All Star Cheer Education

In 2016, Fierce Connection and Varsity All Star formed a partnership to…

Shane James

Varsity All Star Acquires Spirit Celebration

Varsity Spirit & Spirit Celebration announced this week that the two companies…

Shane James

ESPN Wide World of Sports at Walt Disney World Resort Announces Mega Cheerleading, Dance Team Venue

In 2016, ESPN Wide World of Sports and Varsity Spirit announced plans…

Shane James

Varsity Brands Acquired by Charlesbank Capital Partners

Varsity Brands completed its acquisition by an investment group led by Charlesbank…

Shane James