Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
Follow:
77 Articles

USA Cheer Releases Body-Positive Uniform Guidelines for Athlete Protection

USA Cheer has issued updated uniform recommendations emphasizing comfort, body neutrality, and…

Shane James

USA Dominates All-Girl and Coed Premier Divisions at 2025 ICU Worlds

USA Cheer asserted its global dominance once again at the 2025 ICU…

Shane James

Allstar World Championship Ranks Among Top 5 Largest Cheer Events

The 2025 Allstar World Championship begins in Orlando with 1,540 teams competing.…

Shane James

Nissan Formula E and Top Gun All-Stars Unite in Historic Cheer Partnership

In a world-first, Nissan Formula E partners with Top Gun All-Stars to…

Shane James

How The Spirit Network is Keeping the Spirit Alive

The Spirit Network, led by Tammy Van Vleet, is setting a new…

Shane James

Antitrust Lawsuit Challenges Varsity’s Dominance in Cheerleading Events

A new antitrust lawsuit challenges Varsity’s dominance in competitive cheerleading, following a…

Shane James

Daytona Beach Fights to Keep NCA & NDA College Nationals as Hotel Shortages Pose Challenges

As the NCA & NDA Collegiate Cheer and Dance Championship returns to…

Shane James

Will Cheerleading Make the Olympic Cut? The Road to 2032

Cheerleading secured full recognition from the IOC in 2021, but its journey…

Shane James

Smoed Returns: Cali Cheer’s New Docu-Series Captures Iconic Team’s Journey Back to the Mat

Explore the making of Cali Cheer Show, documenting California All-Stars Smoed's road…

Shane James