Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
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82 Articles

NCA All-Star Nationals 2026 Ranks as Second Largest Cheer Event Ever

NCA All-Star Nationals 2026 brought 29,183 athletes to Houston, marking the second…

Shane James

Miami Metal Rally for Dramatic Comeback Win in Houston

Miami Metal overcame a Dallas surge and sealed a late comeback in…

Shane James

The Spirit Network and AASCF Announce Reciprocal Bid Partnership for 2026-27 Season

The Spirit Network and AASCF will exchange bids across major 2026-27 events,…

Shane James

Josh Rowzee Named Co-Owner of Peak Athletics and Cheer Athletics/Dance Athletics Denver

Peak Athletics and Cheer Athletics/Dance Athletics Denver have added Josh Rowzee to…

Shane James

Pro Cheer League Draws First Sell-Out Crowd in Atlanta as Miami Metal Dominates

Miami Metal secured 15 of 16 possible points as the Pro Cheer…

Shane James

NBC’s “Stumble” Pilot Reaches 10.2 Million Viewers, Earns Special Olympic Lead-Out

NBC’s cheerleading mockumentary “Stumble” has reached 10.2 million viewers and will air…

Shane James

Varsity Spirit Responds to Rebel Athletic Claims Over Florida High School State Cheer Championships

Varsity Spirit issued a statement to Cheer Daily responding to Rebel Athletic’s…

Shane James

How American Cheerleader Became Cheerleading’s First Magazine

Launched in January 1995, American Cheerleader became the first magazine devoted exclusively…

Shane James

Pro Cheer League Draws 1.6 Million Viewers in ION Television Debut

The first-ever Pro Cheer League broadcast delivered a strong national debut, reaching…

Shane James

Tournament of Champions Announces Invited Teams for 2026 Event

The Tournament of Champions has released its first official list of invited…

Shane James