Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself. A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives. From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry. While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.
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77 Articles

NBC’s “Stumble” Pilot Reaches 10.2 Million Viewers, Earns Special Olympic Lead-Out

NBC’s cheerleading mockumentary “Stumble” has reached 10.2 million viewers and will air…

Shane James

Varsity Spirit Responds to Rebel Athletic Claims Over Florida High School State Cheer Championships

Varsity Spirit issued a statement to Cheer Daily responding to Rebel Athletic’s…

Shane James

How American Cheerleader Became Cheerleading’s First Magazine

Launched in January 1995, American Cheerleader became the first magazine devoted exclusively…

Shane James

Pro Cheer League Draws 1.6 Million Viewers in ION Television Debut

The first-ever Pro Cheer League broadcast delivered a strong national debut, reaching…

Shane James

Tournament of Champions Announces Invited Teams for 2026 Event

The Tournament of Champions has released its first official list of invited…

Shane James

Morehead State Reaches 56 Championships as Coleman Becomes Winningest Coach

Morehead State Cheer captured two national titles at UCA College Nationals, pushing…

Shane James

Alabama All Girl Cheer Claims UCA Division IA National Championship

Alabama Cheer claimed the UCA Division IA All Girl National Championship with…

Shane James

USF All Girl and Coed Teams Secure Program’s 10th and 11th National Championships

The University of South Florida cheer program added two national championships and…

Shane James

What the Pro Cheer League Got Right — and What It Still Needs

Varsity’s Pro Cheer League debuted Friday on ION. Cheer Daily reviews the…

Shane James

Miami Metal Wins First-Ever Pro Cheer League Match

The Professional Cheer League opened its inaugural season in Indianapolis on January…

Shane James