Deep South Spirit Announces Free Admission for Kids 10 & Under

Deep South Spirit announces free admission for spectators 10 & under at every event this season.

Shane James

How a Dorm Room Project Became Victory Cheer Uniforms

In 2006, a professor handed out a routine assignment to a classroom of college students: build a website about something personal. Most chose straightforward topics. Laura Estle-Jewell, then just beginning…

NBC’s Stumble Premieres November 7: First Images Released from New Cheer Comedy

NBC’s latest cheer comedy Stumble premieres November 7 at 8:30/7:30c, right after Happy’s Place. Here’s what cheer fans need to know.

Cat Haley to Host Free Leadership Webinar Presented by Cheer Daily and Team Butter

Cheer Daily and Team Butter will host a free webinar with Cat Haley on Sept 25 focused on leadership, performance, and business strategy in cheer.

Cheer Daily Partners with Redline Championships for 2025–2026 Season

Cheer Daily has announced a strategic media partnership with Redline Championships for the 2025–2026 season, bringing expanded event coverage, livestreams, and athlete recognition to top competitions including Texas Grand Nationals…

Shane James

Kirsten Dunst Isn’t Returning to Bring It On

Kirsten Dunst rules out a return to Bring It On, offering a rare reflection on fandom, motherhood, and choosing silence over sequels.

Shane James

Nfinity Joins ICU as Official Sponsor in Global Cheer Push

Nfinity is now the official sponsor of the International Cheer Union (ICU), the global governing body for cheerleading recognized by the International Olympic Committee. The partnership marks a significant milestone…

Why Body Positivity in Cheer Starts With Listening to Athletes

Updated Uniforms That Fit the Moment—Not Just the Body Cheerleading is a sport built on skill, not appearance. But for years, narrow visual standards have influenced how athletes—especially girls—view their…

Bring It On Turns 25: Tony Gonzalez on the Sequels, Stunts, and the Truth Behind the Legacy

From no body doubles to behind-the-scenes truths, Tony Gonzalez reflects on Bring It On’s legacy 25 years later. No doubles. No shortcuts. Just real cheer.Tony Gonzalez helped raise the bar…

Bring It On Celebrates their Golden Birthday: 25 Behind-the-Scenes Stories That Made the Movie a Legend

Twenty-five years ago, a modest high school cheer movie hit theaters and unexpectedly changed the way we see the sport. What began as Jessica Bendinger’s offbeat script about rival squads…